Evan Brom's (evanbrom) Blog

  Most real-estate professionals work as independent contractors. This gives them the freedom to pick and choose how they go about their business. In some cases their broker or brand may provide some tools or systems to help increase productivity, but there are usually many other tools that a rea...

Would it bother you? In phoenix the MLS is considering a consumer portal, In other words their own IDX site. This site would provide consumers with the most up-to-date data about properties and their prices. Information typically only visible though the back end of the MLS will stay private to ML...

There seems to be two schools of thought when it comes to leads, more leads, or fewer but higher quality leads. Granted we all want more qualified leads, but the methods for capturing them make volume and quality mutually exclusive. Real estate websites provide many opportunities for lead capture...

Real estate is one of the few markets where many websites exists to show, and sell the same inventory to consumers. Typically every agent has a website with their listings on it and often an IDX search. Usually the broker will have the same setup. In some cases a regional level may have a website...

In my career I have spent countless hours working with brokers and their MLSes to obtain what should be simple, their listings and the listings of their peers. During the Dot Com era there was a real fear that the role of the real estate professional would be replaced by websites in the same mann...