Eric Richardson's Real Estate Tech Blogs

I am amazed at how many of my clients ask why they need a home inspection when it comes to them buying a home.  Most of them ask not because of ignorance but because they look at it as a cost saving measure (inspections in Oklahoma typically run between $225 - $300)  I can not stress enough that ...

What goes into an effective direct mailing? Stick to these seven suggestions and your piece will stand out among the junk. Personalize. "Dear Neighbor" simply does not get the response "Dear Kathy" does. Use the word "you" liberally. Those are "musts"; if practical and you've drilled down this fa...

Why do I get real estate leads from the web?I talk to no less than 20 agents a day.  "That's about normal with showings and cross-selling", you say?  Nope, not for me.  You see, I'm that "techie guy" in the office.  So I've made a lot of friends in the industry really quickly.  And more than half...

Giving your site visitors what they want means knowing what they like Are you caught in the new website owner trap? You may be, whether you've had a site for five years or five minutes. You've probably spent a lot of time customizing your Agent XSite. And the result is probably something you're h...