Ellen Toay's (eptoay) Blog

Your online visibility  can determine whether or not you attract potential clients.  For those of us who are older, the new rules regarding visibility on the web can be rather intimidating.  Most of us were raised in a way that we didn’t believe we should be sharing everything we do and think to ...

  What is procuring cause? Several weeks ago, I attended a CE class presented by my local Association of Realtors.  The attendees were individuals who serve on the Grievance or Professional Standards Committees or, as I do, are on the Board of Directors – we get to hear the appeals. It was a fas...

Photograph Tips for Realtors   Is this the way you would like your house to look? My daughter is a professional photographer - has done work with our local Realtors and also has seen what a lot of Realtors are using to show off their listings.  One of her biggest complaints is how AWFUL a number ...

Are your doorhandles upside down?  What would that have to do with a blog on more information on home inspections.  Well, read on and you'll find out. My husband and I were very pleased with the response that I got from my  last post that we decided to do a follow-up with a little more on what y...

 Home Inspection Expectations Today, I decided to ask my husband for some ideas about what to write about.  He is a home inspector with over 3000 inspections under his belt and is also a licensed real estate agent.   He suggested discussing what you or your prospect should expect when working wit...

 Bettering yourself through education.  I was very fortunate today to be able to attend a Leadership Summit that was hosted by the SC Association of Realtors.  We had a wonderful speaker - an author by the name of Stefan Swanepoel.  If you go on Amazon, you will see that he recently published a b...

When I entered real estate in the fall of 1979 I was extremely fortunate to have the pre-licensing instructor I had and also the broker I ended up with.  Both taught me good habits at the onset.  Not having worked before - I was a stay-at-home Mom for a number of years until my last child entered...

 Before you scream at someone - try to understand I am now concentrating on working with Realtors to learn social media to their advantage.  However, my knowledge of that field is relatively new.  Overall, I have 30 years experience in the real estate industry and have an in-depth understanding o...

LinkedIn has a wonderful tool called Answers.  A quick overview of what  this is all about is the premise that someone can post a question and invite his/her network to respond.  Questions can also be shown to people who are not in the immediate network.  One of the main benefits of Answers is th...

Your LinkedIn profile should work for you!  The way you put your profile together can help determine how your image comes across.  You want to put it together in a way that tells people what you are about - in other words what is your brand?  Don't just throw anything up on the page - spend the s...