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Are You Tired of Pestering Strangers for Business?
In response to Loreena Yeo's blog, Do You SOI?...
Nine Reasons to "SOI"
1. Generating business from your Sphere of Influence is fun. A good SOI business model includes lunch dates, housewarming parties, afternoon BBQs, friendly email exchanges, cocktails and football games. Conversely, mass marketing to strangers involves stuffing envelopes, paying for postcards, licking stamps, disturbing day-sleepers, shaking off rejection and designing newspaper ads.
2. Generating business from your Sphere of Influence is relatively cheap. Getting your SOI campaign up and running will cost you a few pennies, but no where near what you'll spend promoting yourself to strangers. You'll probably need to design, print and mail a newsletter or two, which might run you around $500 depending on the size of your SOI. You'll probably do Christmas cards and send out some cute "Spring Forward!"-type postcards a few times a year. You might create some high quality magnets and implement a strategy to encourage referrals. You might want to send birthday and anniversary cards, and to invest in a good website and email stationary.
But otherwise, all the money you spend marketing to your SOI will be used on entertainment! Hot wings and beer on Sunday afternoon! All-you-can-eat jumbo shrimp ... more

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