I noticed an MLS listing this morning that was advertised as a "fixer-upper remodeled home." It just sold at $12,000 below list price. Of course, the listing also stated in agent comments: "Seller is firm on list price." All listed prices are firm unless otherwise directed by the seller. Listing
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01/31/2008
There is an art to writing attention grabbing headlines and stimulating ad copy, but I suspect some agents are so busy taking listings these days that few stop to give more than a few moment's thought to their advertising copy. In older neighborhoods, for example, often the type of home is miside
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01/30/2008
Looking through MLS today, I came upon a listing that was just reduced, so it must have been on the market at least 30 days or more; I don't recall. But what struck me odd about the listing was the marketing comments in MLS. The marketing section in the Sacramento MLS gives agents the opportunity
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01/29/2008
2608 PORTOLA WAY *(CURTIS PARK) SACRAMENTO, CA 95818Offered at $699,000 Check out the Web commercial for 2608 Portola Way. Show-stopping CURTIS PARK high-water bungalow. Unique Remodel blends uber modern updates with vintage character. Master suite w/ dressing room, walk-in closet & Asian-inpsi
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01/28/2008
A seller who is putting his home on the market next week needed to get his home in shape to sell, but he had a few marks on his kitchen wall that required repair. He had tried to match the wall color in the kitchen, but could not find a good match. As a result, he ended up with two big splotches
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01/27/2008
While I am flattered to be MeMe'd again, this time by the non-French speaking Michelle Casey, it is true that my first MeMe is not in the alphabetical list, which is likely why I'm being tapped a second time. In early December, I wrote a MeMe, which is floating around somewhere, so I probably hav
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01/26/2008
A reader wrote to me last week to ask about those "We Pay Cash For Houses" signs. Maybe it was a "We Buy Ugly Houses," but the concept behind these companies is the same. They make it sound like they can't find anything to buy (in this market of rapidly rising inventory and foreclosures), so they
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01/25/2008
I don't always prepare a full-blown CMA package for listing presentations. Sometimes, the seller already has a handle on the market and knows what is for sale and which homes have sold. Besides, for sophisticated sellers, they really don't need to read all that miscellaneous data that often accom
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01/24/2008
A reporter from MSNBC whom, as a result of her plagiarism, no longer works there, stole this content verbatim from my site on About.com. It made the news for a while because reporters are supposed to be smarter than that and more ethical than that. I recognized that she swiped my material because
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01/24/2008
Selling benefits over features has been drilled into my head since I was a young whippersnapper. Anybody can own a house with a family room, but it's the space for three sofas to host family and friends . . . stuffing faces with pizza, spicy chili, chips . . . popping open a cold one . . . eyes g
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01/23/2008
