Donna & Larry Johnson's (elbow3140) Blog

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Real Estate Agent - Keller Williams Real Estate - RS293271
RECENT BLOG POSTS
How About Some Ice Cream?They keep talking about the "double dip" in the news and just in case you hear that expression, a double dip is not what you do to an ice cream cone! Well, these days, it is always good to introduce some humor when the news is not always great. However, there is some real...
09/08/2010
Builders Buying Land AgainHome builders are vying actively to buy land to buy in anticipation of a market turnaround. "There's been an absolute land rush," says Gregor Watson, a partner with McKinley Partners, a California-based real-estate fund. Builders prefer land with improvements, including ...
09/08/2010
Don't Get Shut Out of Refinancing at Record Low RatesWe are in a credit crisis in America. If you listen to the media, there is nothing but bad news when you hear about the real estate and financial markets. But with every challenge comes opportunities. For example, the precarious financial marke...
09/08/2010
LISTING STRATEGIES Step 13 of the listing presentation: Close and get the listing signed. At this point in the listing presentation you get to find out one thing, how good your listing presentation was. If the seller stalls, or objects over commissions, there's only one reason, you didn't make a ...
09/07/2010
LISTING STRATEGIES Step 12 of the listing presentation. Pricing Strategy. Who sets the price of a home when you list it?  The Seller!  Don't fall into the pricing trap.  Here's your pricing strategy conversation that will place responsibility back on the decision makers shoulders! "Mr. and Mrs. S...
09/01/2010
LISTING STRATEGIES So what's your value proposition?  There are three areas of primary concern for the consumer. Negotiating Skills Marketing Skills Market Knowledge Can you clearly articulate the value the consumer will experience from your negotiating skills, marketing skills and market knowled...
08/26/2010
LISTING STRATEGIES So the seller wants their home on TV and that's not a part of your marketing plan? Remember, plain and simple, the listing presentation is not a sales process, it's a consultative process and you are the professional. Don't manipulate, avoid and redirect during the listing pres...
08/21/2010
You Can Change Your Results in Any Market...By Changing the Numbers - Part FourIn the past three months we have talked about making a difference in your numbers in any market by setting up a marketing plan that delivers real value to your sphere. Value means meeting the needs of your sphere and ...
08/21/2010
LISTING STRATEGIES Let's talk about the "Listing Presentation".  It's the one time that you have to verbalize your value proposition and someone else gets to measure whether you are worth it or not. Buyers are easy to work with...they call on a sign, you set an appointment, you ask them if they l...
08/21/2010
LISTING STRATEGIES Step 11 of the listing presentation. Present your value proposition based on the expectations of the seller: The seller has told you what is important to them and what their expectations are of a real estate agent. Now it's time to verbalize your value proposition.  There are t...
08/15/2010
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Donna & Larry Johnson

Chester & Delaware County
local_phone610-444-7171
smartphone484-881-1019
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