We have been working with Sharon Scott since 2005 when Shauna built her first brand (one of Shauna's all-time favorites, by the way!). Sharon's life and business has changed since then and it was time for a real new brand.Over the years we have done a few partial refreshes, but now it was time to
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07/07/2023
Breaking Through Housing Market Gridlock There is no doubt that buyers are in a tough spot with the rise in mortgage interest rates. Many buyers have simply assumed that they can't make a move because mortgage interest rates went up last year and haven't come back down. Although it seemed that t
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06/26/2023
Welcome to this week’s Zebra Report. This week I want to talk to you about how your business should respond when the market is going through a period of limited turn-over and whether agents’ natural reaction to cutting back on marketing is the right one.This week a client asked me whether they sh
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06/16/2023
Improving Your Call-to-Action There's a skill to marketing and today I want to talk about calls-to-action. A call-to-action (or CTA) is when you prompt your reader to do something. So, if you are sending out a market update mailer, your call-to-action might be something like, "Call me if you wan
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06/09/2023
Branding Spotlight: Sandra Hines We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedic
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06/02/2023
Visual Bio: A Must-Have for Your Marketing Toolbox When is the last time you really reviewed your biography that you use with your listing/buyer presentation or on your website? Does it include paragraphs of text? If text is all you have to showcase your expertise and experience, you are missing
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05/26/2023
Chat Bots and the Future of Real Estate Search Back in March, if you are a regular Zebra Report reader, you would have read our Zebra Report talking about all the latest tech trends in real estate and what we might see in the future. Today I want to share more about chat bots like ChatGPT. If yo
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05/24/2023
Density Push to Challenge Real Estate Professionals Most real estate professionals understand the inventory shortages we are facing now are a result of more than a decade of underbuilding. Strong demand, fueled by population growth, coupled with the ongoing issue of an inadequate number homes fo
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05/12/2023
Seller Strategy: How Are You Communicating Seller Choices in Light of the NAR Lawsuit? The class-action lawsuit against the National Association of REALTORS® and a number of MLSs around the country should have you taking notice. The plaintiffs allege that because of the way buyer-agent compensat
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05/05/2023
Quarterly Reports: An Opportunity to Showcase Your Expertise Four Times a Year! Every three months, you have an opportunity to wow homeowners and past clients. How? With a quarterly market report. Sounds like a big project, right? Well, it can be, but we have a system for great quarterly reports
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04/28/2023
