Your Online Presence Matters Today I want to talk about something that most agents neglect. I understand why most agents neglect it; we have so many things to do already as real estate professionals. The last thing we often think about is how people find us, where they go looking to find us, and
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02/13/2026
A Time for Rest Happy holidays! I am getting into the holiday spirit here in Canada at my sister's home. My sister, I swear, is Santa's little elf. Everything here is decorated and I have never seen more Christmas anywhere. Every window that she has is decorated. My message to you this week is t
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12/19/2025
Is Your Brand Ready for MS Publisher’s End? Microsoft has announced that in October 2026, support for its Publisher software will come to an end and it will no longer be included in Office 365 or Office suites. If you use Publisher to manage your business collateral and, like many, have switched
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11/07/2025
Lessons Learned from Giants I have been very fortunate in my life to have been able to benefit from the wisdom of others' greatness. When I first started selling real estate, I was young and naïve. I didn't know much about the housing market or even marketing. I had to rely on watching other age
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10/24/2025
The 55+ Power Buyer The 55+ power buyer demographic is reshaping parts of the market. This is a demographic that is wealthy; they have just experienced the largest passing of wealth in the history of our country. They are a demographic that knows what they want and they are extremely discerning.
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08/29/2025
Stop Assuming Silence from Your Leads Means "No" How many times have you nurtured a lead only to be met with silence? Or tried to stay in contact with a past client only to be ignored for months? Now think about this - how many times have you been surprised when a lead DID reach back out and ind
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08/26/2025
10 Things You Need to Know About Middle Housing Middle Housing is going to radically change real estate as we know it. Here in Washington State and in more and more places across our nation, many residential sales are no longer just traditional residential sales. We will be seeing more Accessory
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08/08/2025
August Is the Time to Connect! We are coming into August and today I want to discuss selling and time-of-year. A lot of times, agents think that August is not a great time to be out there working with clients, but I could not disagree more! If you go back in time and look at the last ten years o
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08/01/2025
5 Pitfalls to Watch for When Researching Niche Markets If you haven't taken a dive into your MLS stats and tried out its powerful market data tools, you're really missing out on an incredible opportunity to identify niche markets for growing your business, trends that will help your buyers and s
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07/17/2025
5 Reform Issues Faced by Housing I am back from Spokane where I attended our state legislative meeting for Building Industry Association of Washington (BIAW) and I am here to give you an update on what we have been focusing on and what you can expect over the next year. Everything I'm going to t
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07/11/2025
