ARCHIVED BLOG POSTS
2010
A.T.V. TOW VEHICLE. A multi-purpose vehicle you could invest in would be a four wheeled All Terrain Vehicle. These little 'dune buggies' have extra wide tires that can go over the grass without sinking into the ground. Care would have to be taken that you don't spin the wheels, tearing ...
04/14/2010
CITY MAGAZINES. These 'glossy', high quality magazines are usually only available in the larger cities. These magazine's readership are aimed at the well to do women of the city. There is usually a lot of fashion stores advertising in this magazine but there is also a classified ad section that m...
04/14/2010
2 FOR 1 COUPON BOOKS (purchased by customers). These are a slightly different approach to coupons. The coupon book company doesn't charge you for the ad but expects you to offer a substantial benefit to the customer, usually a 2 for 1 deal. The coupon company then sells the books which are quite ...
04/14/2010
You will have to decide on what kind of promotion you want to run. The idea of the coupons is that the customer will save some money. I would recommend that you offer a sliding scale discount based on volume. This works on the principle that if one person wants to get his lawn done, he gets 5% of...
04/14/2010
CHRISTMAS CERTIFICATES. A welcome gift to send along with your December letter would be aerating services gift certificates. These certificates would be worth $5 towards any service you perform. Since your starting price is usually $50 all you will be giving up is the $5 certificate amount so thi...
04/14/2010
MONTHLY CARD. For your regular customers you may consider sending them a regular monthly or quarterly letter or card. If you wrote them a letter you could use the calligraphy pen and photocopy technique I showed you earlier to save time and makeit a personal approach. You could write a letter at ...
04/14/2010
SAIL SPONSORSHIP. If you live in a area where there is a lot of sailing done near the city center or where there is a lot of people watching the sail boats you may benefit from 'sail sponsorship'. This is where you would offer to subsidize the cost of new sails for the boats. Of course you would ...
04/14/2010
BARTERED SERVICES. Aerating is a service that you can exchange for money or other goods and services from other businesses. The best part of this arrangement is that you exchange on the retail price of your service not your cost so to exchange $50 or $100 worth of your services will only cost you...
04/14/2010
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COLORING CONTEST OF CARICATURES. If you incorporate some fun in your business yourinterest and profits will soar. One way I did this was to hire a cartoonist to draw caricatures of my equipment. The additional graphics to my flyers increased my response rate remarkably. I even held a coloring ...
04/14/2010
A very simple way of putting your logo and phone number out to the public while having some fun at the same time, is to have a kite sign. The kite would have your logo and phone number on it so it, would have to be custom made. You may be able to stencil the letters onto a large kite. You can d...
04/14/2010
