ARCHIVED BLOG POSTS
2010
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FlexBlog from the desk of Tom MacDonald Many companies are looking for ways to scale back their costs and are finding it difficult. One of the most overlooked expenses are your lines coming into your business. Often times companies still have all the inbound lines they needed when they were at th...
03/30/2010
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I've always argued that SEO (Search Engine Optimization) is part art, part science and part black magic. Certainly, the "black magic" part applies at times, especially when it comes to Google who keep their algorithms close to their chests. Yet there are some basic things you, as a website owner,...
03/30/2010
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In my last post in this series (TAGS'n'STUFF), I talked about three of the most import parts of a web page: the title, description, and page link. By going to Google's home page and typing in site:www.[your site name].com (or whatever), you can see what Google has in it's database relating to you...
03/30/2010
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Motivational Power Quote Our Past is the Indicator of Our Future "The past is the best prophet of the future." Lord Byron, poet As I see it. . . . . . . . Our past is the indicator of our future Our past has the tendency to repeat itself. If we want to change our future we have t...
03/30/2010
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I found this interesting.There was once a farmer who needed to get his produce to market. Early one morning, he tied his donkey to his cart and loaded it with all his fine fresh produce and set out to sell his goods in town. A few miles down the road, the donkey began to tire so he stopped by the...
03/30/2010
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I found this interesting.If you want the biggest piece of the pie, stop hard selling! The word of the decade is TRUST. Generation Y will be the buyers/sellers of more homes in the next 10 years than any other age group, and they will NOT work with someone they do not trust. Good organizations wil...
03/30/2010
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I thought I'd share one of my marketing development programs with you. It's called "Power of Three" or "P3" for short: three markets three targets three plans In a nutshell, the idea behind P3 is to pick three very different markets, develop three different goals, and the put a plan together for...
03/30/2010
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I found this interesting.In my last post(part i) I began discussing the "Power of Three" and TORCH, a marketing acronym (Target / Objective / Resources /Calendar / How). I left you with step one homework, selecting three different "T"s or target audiences for your marketing program. I'm going to ...
03/30/2010
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Motivational Power Quote Step Outside of Your Comfort Zone "Everything you want is just outside of your comfort zone." Robert Allen, author As I see it. . . . . . . . Step outside of your comfort zone There is a whole new world that's available just outside of our comfort zone. Just...
03/30/2010
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I found this interesting. Motivational Power Quote Information is Power "The new source of power is not money in the hands of few, but information in the hands of many." John Naisbitt, author Megatrends As I see it. . . . . . . . Information is power Information is new currency of pow...
03/30/2010