by Darrell Backen

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Services for Real Estate Pros - Darrell Backen 1.855.216.6010

ARCHIVED BLOG POSTS

2010 

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SCHOOL YEARBOOK. If you have a close association with your local school you may want to sponsor a page in the school's yearbook. Whether this will be profitable will depend upon your judgment The goodwill may be worth something in the community as you are supporting local education. I believe th...
01/15/2010
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  GOLF COURSES. A prime area to be visible in is golf courses. Golfers are among the best people to make your aeration business known to because they see the benefits of aeration every time they play golf. Golf courses aerate constantly to relieve soil compaction and provide the best greens possi...
01/15/2010
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MALL INFO STAND. Your local mall may have a public service stand that it rents out for a week at a time. The purpose of these booths is to have an ever-changing atmosphere in the mall at all times so that the mall seems interesting all year long. The booths generally have to have someone in them ...
01/15/2010
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GARDENING SHOPS. One source of new business is your local gardening centers. They have a constant coming and going of people who already have their lawns on their minds. This would be an ideal place to leave behind some referral cards and pamphlets [with the owner's permission of course]. It woul...
01/15/2010
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P.T.A. MEETINGS. Often, there is a newsletter here that you may be able to advertise in. This would be an excellent medium to advertise in because the cost should be low and the involvement in the community would be very high. An ad in this newsletter may start people talking about your company o...
01/15/2010
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SENIORS MAGAZINES. This is a valuable source for advertising because most seniors have their lawns done for them. They have more time to appreciatea beautiful lawn so they do everything to keep the lawn looking its best. I always mention a Seniors Discount with my ads and even use a standardized ...
01/04/2010
 SCHOOL BOOKS SPONSORSHIP. This benefits the parents of the children as they are the ones who usually pay for all those school books. You will probably be able to purchase the books at wholesale because you are buying a large quantity instead of the outrageous inflated price the school bookstore ...
01/04/2010
COMPANY CARICATURES. I have enjoyed much success by having caricatures of my crew and equipment working. I use the cartoon of the equipment in all of my ads as it adds life to boring 'Junk Mail'. This way people have a good feeling when they think of my company. It has made them chuckle the first...
01/04/2010
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COMPANY PREMIUMS. Premiums such as pens, calendars, watches and buttons can be useful to promote your company. Be sure that your phone number is on all of these numbers, not just your company name, because people will be to lazy to look your phone number up! Think of it this way, if they have to...
01/04/2010
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COMPANY COLORS. The other part of a simple corporate identity is to have a simple standard color scheme for your vehicles, uniforms and advertising. If you have a haphazard collection of different colored vehicles and everyone wearing something different you will have no company recognition. If y...
01/04/2010
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Darrell Backen

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