The Real Estate Copywriting Blog

...you get some strange words.Today I got an email from someone called igor. The subject line read IK.I have no idea who that is or what IK means, but he said: "Hey, it seems like it’s been a while since you checked out my emails so I wanted to make sure everything is alright."​"Are you still loo...

Are you using parallelism, anaphoras, and epistrophes?What am I talking about? And using them for what? To enhance the appeal of your writing, of course! The academics in this crowd with degrees in English already know what these words mean. We all know what the word parallel means, but perhaps n...

Found in my email this morning: Writing advice from Samuel Langhorne Clemens - otherwise known as Mark Twain.If people lived that long, he would have been 188 years old today.And as much as things change, they also stay the same. Mark Twain's quotes are always wise, and this one is no exception:...

This was one smart lady. And from everything I've read, she did practice what she preached!  "When you give joy to other people, you get more joy in return.  You should give a good thought to happiness that you can give out."Eleanor Roosevelt Who do you know who needs a shot of joy today? Give it...

In case you didn't know, today is World Kindness Day. But of course none of us should need a special day to be kind any more than we should need a special day of the year to give thanks. There's no question that being kind helps other people. In fact, there are documented instances of times when ...

This is an old post, but just as important today as it was when Debe wrote it.  So You've Been Told to Build Your Business by Trolling the Obituaries? THINK Before You Do! Before you take the advice from your real estate broker, trainer or coach, PLEASE READ THIS.  You never know who the recipien...

If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy.Some of them are just - I don't know - unintelligent and lacking ambition might cover it. These are the ones...

And... do you know if you’re misusing them?It seems like a lot of people think the two words are interchangeable when used as conjunctions, but they’re not.Sometimes you might read a sentence and just feel that it is a little bit "off," without figuring out why. It could be because the writer sho...

Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message, react positively – and choose YOU for their agent.Grammar is defined as the whole...

Do you use autoresponders to send marketing messages out to people on your list?If so, you may have some pre-loaded campaigns.I always suggest that agents who use my prospecting letters in email campaigns pre-load the whole series and automate it to start at the beginning when a new person opts i...