The Real Estate Copywriting Blog

This was one smart lady. And from everything I've read, she did practice what she preached!  "When you give joy to other people, you get more joy in return.  You should give a good thought to happiness that you can give out."Eleanor Roosevelt Who do you know who needs a shot of joy today? Give it...

In case you didn't know, today is World Kindness Day. But of course none of us should need a special day to be kind any more than we should need a special day of the year to give thanks. There's no question that being kind helps other people. In fact, there are documented instances of times when ...

This is an old post, but just as important today as it was when Debe wrote it.  So You've Been Told to Build Your Business by Trolling the Obituaries? THINK Before You Do! Before you take the advice from your real estate broker, trainer or coach, PLEASE READ THIS.  You never know who the recipien...

If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy.Some of them are just - I don't know - unintelligent and lacking ambition might cover it. These are the ones...

And... do you know if you’re misusing them?It seems like a lot of people think the two words are interchangeable when used as conjunctions, but they’re not.Sometimes you might read a sentence and just feel that it is a little bit "off," without figuring out why. It could be because the writer sho...

Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message, react positively – and choose YOU for their agent.Grammar is defined as the whole...

Do you use autoresponders to send marketing messages out to people on your list?If so, you may have some pre-loaded campaigns.I always suggest that agents who use my prospecting letters in email campaigns pre-load the whole series and automate it to start at the beginning when a new person opts i...

If you choose the wrong word, you'll hurt yourself!Using the wrong word in real estate marketing materials will hurt you in two ways. First, it will detract from your message. Your readers might be going merrily along, absorbing your marketing message and even agreeing with you. Then all of a sud...

Notice the people you see or speak with today...  Does someone you know have a cloud hanging over them? A smile and a few kind or encouraging words might be the rainbow they need right now.  “Try to be a rainbow in someone’s cloud.” —Maya Angelou And of course, give yourself some "rainbow words" ...

Those darned copywriting rules - always telling you what to do. But that's good. Copywriting rules, like grammar rules, make it easy for people to understand your messages. You know Rule #1:Rule #1 is “It has to be about them, not about you.” And that means you must never begin your letter or mes...