The Real Estate Copywriting Blog

When you hire a (trusted) car mechanic you can walk away, knowing that he/she will diagnose the problem and fix it. When you hire a writer that doesn’t work.You have to communicate your wishes – and you have to answer your writer’s questions. A really good bio is the result of shared thoughts and...

Last Saturday my friend and neighbor called to tell me he’d gotten a call from Publisher’s Clearing House. He’d won $2 million plus a new Mercedes. He was convinced the call was real because they didn’t ask him for any information – such as a bank account of Social Security number.He knew I’d got...

Back when I was an agent there were several in our market who had a habit of “buying” listings. It was pretty easy in the pre-Internet days. Homeowners and property owners didn’t know the value of their homes or land.Unscrupulous agents would promise a high price to get the listing signed, then w...

Choose your target, then market consistently.  Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing.Unfortunately, marketing studies show that if the...

For the last few days I’ve been getting emails urging me to buy a book on how to take a stand on social / political issues without losing my customer base.According to this email, “Silence speaks volumes.”Of course I don’t know which side of the various issues this person is on, but I expect that...

For the past several weeks my printer has been acting up. Sometimes it picked up two sheets of paper at a time, printing part of a page on one and part of the page on the other. It was annoying, but since most of what I print is for my own reference, I could live with it.Then last week it started...

Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.”I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who ha...

How many times each week do you find yourself sitting at your desk or in the car – waiting. You might be waiting until it’s time to leave for an appointment, waiting for a scheduled phone call, or waiting for someone to show up. And as you know, time you spend doing nothing but wait does not incr...

Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/cli...

Do you ask for feedback after the closing? I think it’s a wonderful way to learn what you’re doing right, what is most important to your clients, and what (if anything) you could improve.When I was a broker we mailed letters to every buyer and seller after the closing, and we got back some good i...