The Real Estate Copywriting Blog

Do prospects who have never met you know that you are a unique individual – with perhaps the exact skills needed to help them with a real estate transaction? If you sent a prospecting letter or they just happened on your website when searching for an agent in your community, all they have to judg...

Yesterday's email brought a note from a kind, generous, and creative soul named Dave.With reference to my Thursday email, he said: I know this was just a test to see if we read all of your email.My answer is, "yes, I read all of your email" and I did find the 2 mistakes that you so cleverly inser...

For quite a while now I've been thinking that ever-rising housing prices could not be sustainable. They would eventually reach a point where home buyers simply could not afford to go higher. But - the experts were all saying I was wrong. They predicted that prices would continue to rise, often by...

Unless you're related to a lineman - or been annoyed by one - you probably don't give them much thought.Since I'm the proud Mom of a lineman, I do. And I believe they deserve all the appreciation - and cooperation - they can get.These are the guys who are out there in all kinds of weather, repair...

Do you have friends or clients who see what you do for a living and think it looks so easy and fun that they want to do it themselves? I believe most agents run into one or more of those from time to time. They have no clue about the work you do behind the scenes, the hours you put in on preparat...

Today's message is a bit of a rant, because I just came across another one!Another what? Another email that sent me where I don't want to go...OK, I'll back up. Lately I've been getting emails telling me they have good, useful information for me. It might be about SEO, link building, or perhaps n...

Many have said that part of success in real estate is "being there." That used to mean being there for floor days; being there to answer your phone; or being there in the neighborhoods you serve.Today it also means "being there" on line.But that won't help at all if your web visitors don't know y...

There are days when I believe what I've lost to computers, thanks to the Internet, is my sanity. Sometimes this machine really drives me wild.But... what have I really lost?Privacy, just like everyone else. And for the most part, we did it willingly.Those of us who have websites - or who belong t...

Have you noticed? Smart people who are otherwise well-spoken are still using the word "I" as an object.If you're like me, it's jarring to read. Kind of like driving the car into a foot-deep pothole. But jarring is the least of your worries.Using words incorrectly can cause some prospective client...

You know the cost of things you do, but the cost of what you don’t do is harder to define.You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You ca...