prospects as individuals: Why you can sell in person, but your marketing copy fails: You aren't addressing your prospects' concerns
- 02/06/12 08:02 PM
Before you begin to write any marketing copy, consider who you're writing to, what matters to them, and why it matters.
It isn't your years in the business or your designations or even how many homes you've sold. It's what's going on in their lives that matters to them.
Unless your message zooms right in on your prospects' concerns, they probably won't read past the first sentence.
Is it their fear of choosing an agent who will ignore them? Is it their desire to find an agent who can lead them through the buying or selling process and protect … (7 comments)
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Before you begin to write any marketing copy, consider who you're writing to, what matters to them, and why it matters.
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