I am in the business of helping people utilize social media and the web to drive more business. So as a result, I see a ridiculous number of Facebook accounts and web pages each and every day. Lately, I have been seeing a trend that is both silly and surprising and it seems to be isolated to re
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02/03/2011
In previous posts, I have talked about how to get the lead started and how to make sure that the user actually contacts you. So the lead comes in. What happens next? Lead Receipt Confirmation Your confirmation page is your first gatekeeper that is helping you make that connection with the user.
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02/03/2011
"Pay Per Click doesn't work for me" "Online advertising is too expensive" "I don't have a business that people are looking for online" I have heard them all and the response to each of them is, there is something wrong with your site. The cynical customer retorts, "of course you are going to say
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02/01/2011
Yesterday I talked about how important tracking was. Some of you requested that I expand on a concept called "named pairs." This is a more detailed method of tracking leads as it directly attaches a lead with the tags that the user saw to get there. Some companies use a single variable to achi
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02/01/2011
Before I get into how to create a great campaign on Facebook or Google or some other medium, I need to address the most important piece of Advertising/Marketing and that is the dreaded TRACKING. Yes I capitalized the word for effect because it is that important. Who knew you needed a math guy i
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01/31/2011
As many of you, I look at tons of listings on a daily basis and there are a few that really make me want to hunt down that realtor and shake them. DON'T SHOUT AT ME: Typing in all caps is the online equivalent of yelling. Use your inside voice. It isn't that tough to hit the shift key for the
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01/28/2011
Earlier this week, I spent the day at the Orange County Convention Center at the ASI (Advertising Specialties) Show. ASI is the trade association that brings you all of your promotional products. As I walked the floor looking for new ideas, I realized there were over 1,000 companies represented
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01/25/2011
We talk alot about professional presentation, attention to details and what to put or not put on our business cards, but did we think about what we print them on? No this isn't going to be a "Live Green Like Me" speech, though cards printed on seed paper are cool if people actually planted your b
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01/24/2011
As somebody who has worked on the supplier side of the web market since 1999, I can tell you that this is a roller coaster industry that has changed the answer to that question numerous times. Everybody knows somebody who has a kid who can design a web site or has a guy that can do one for $200
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01/19/2011
As somebody who has worked in the online and auction world since 1999, it surprises me that Orange County as large as it is, has never started this prior to today. It goes to illustrate that sometimes we assume that everybody is on top of recent technology advances but in reality, people talk a
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01/18/2011
