Real Estate Marketing And Lead Generation

We are seeing a lot of success with lead generation on Facebook.  Not just the initial lead but with lead qualifying and follow up.In this case study, we ran an ad for one week.  Generated 149 leads.  Total cost?  $82.  We created a how-to video that explains everything you need to know about thi...

Here are 2 of the most important keys to success in real estate: Lead Generation Lead Follow up  Many agents drop the ball on point 2, but lead follow up is just as important as lead generation.  However, lead follow up can dominate a schedule so were always looking for ways to make it easier ("t...

One of the best ways to utilize your current listings and just sold properties is to create a Facebook ad campaign like you see in this image above. What can this type of campaign do for you?   As a Realtor, it should be in your blood to let everybody in the local market know about your listing a...

Facebook is currently one of the best lead generation and business building options available to real estate agents.  One tool they offer is the ability to create “Facebook Video Ads”.  Why use video? According to research, the use of video leads to better message retention by your audience and, ...

Facebook can be an outstanding resource for both lead generation and brand building but it can be confusing and time consuming for agents. Here is a solution: A 100% FREE Facebook marketing course that provides a clear plan of action to use Facebook to build your real estate business.     This co...

Did you know... a real estate landing page can be a powerful marketing tool for agents? A landing page that offers quality content in exchange for contact information is a proven marketing tactic.  It works across any niche or business, and it is especially effective in real estate.   Attention R...

"Local and targeted content should be your foundation to online real estate marketing success"  -  postAprop.com Realtors have access to important information that can educate interested buyers and sellers.  Posting this information online in an interesting and easy-to-consume format can intrigue...

You may think your agent website is optimized for lead generation.  But, most likely, it's missing some key elements.   A quick fix for this issue is to setup a few real estate squeeze pages (aka landing pages). Once you set up the pages, you can link them to your core site.  The benefit to doing...

There is a town called San Pedro in Los Angeles county that may be the hidden gem of southern California real estate.San Pedro is a small town by the beach.  Plenty of coastline. Harbor and marina with cruise ships and sailboats.  Plenty of activities in the area.  For example, just .5 mile away ...

Here is a quick "how to video" with some screenshots on how to setup a highly effective "Expired Listing Landing Page".   The page can be used for any type of lead purpose.  However, the landing page service at postAProp.com has pages in place for specific lead types. This page was designed speci...