Real estate and mortgage marketing - Charles Warnock

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RECENT BLOG POSTS
In real estate, the only constant is constant change. As we move through 2008, it's clear that the market is changing and evolving -- it never stops. But it's important to distinguish between cyclical changes, (observers expect the national housing market to remain flat for much of 2008) and perm...
03/03/2008
Months of inventory. Tighter mortgage money. Continuing sub-prime blues. Your real estate marketing message doesn't matter. Wait, what was that last one?  It sounds harsh, but it's completely true. One of the hardest principles for real estate professionals - and all advertisers - to accept is th...
12/03/2007
I don't know about success, but the key to failure is trying to please everyone - Bill Cosby OK, so Bill Cosby is better known for Jello pudding promotion and loud sweaters than for real estate expertise. However, he did deliver a keynote address at the NAR Expo 2007, and this particular bit of w...
11/21/2007
Direct Marketing for real estate prosOne advantage of working in real estate marketing is the opportunity to meet with leading marketers both inside and outside the industry. One direct marketing guru who has a foot in both worlds is Lois Geller.  Her formula for direct marketing success was so c...
09/26/2007
For many real estate pros, the most effective response devices are offers directing prospects to agent websites. According to the 2006 NAR Profile of Buyers and Sellers, four out of five recent buyers used the Internet to search for homes. Many prospects see your offer will not be ready to pick u...
09/14/2007
If you needed to capture the essence of direct marketing in only two words, act now would be a good choice. This famous call-to-action is what distinguishes direct marketing from other types of advertising. For many real estate professionals, marketing includes any activity that supports the goal...
09/10/2007
Launched our new real estate marketing postcards this week...Home Sales Alert postcards featuring five recent home sales for any neighborhood in the USA. Press release here: New real estate marketing postcards feature enhanced branding, personalization and recent home sale prices for any neighbor...
09/05/2007
We near the end of an era...our most popular eNeighborhoods eBook to date is nearing the end of its run. This FREE downloadable eBook and and Marketing ROI Tracker is available here: http://www.eneighborhoods.com/kw/freebonuses.aspHave you downloaded your FREE eBook yet? The eBook provides powerf...
08/31/2007
Here's the real estate version of an article from my marketing-interactive weblog. The subject of keeping content in context doesn't specifically refer to real estate websites, but it's as important their as anyplace else in the online world. How many reputable real estate businesses have website...
08/20/2007
Well, it took a while to get rolling, but we finally launched our new real estate marketing newsletter. We're on our second issue of eNeighborhoods PCS (Prospecting Conversion & Sales)...you can see it here:  http://www.eneighborhoods.com/pcsnewsletter/So far we've received some great suggestions...
08/15/2007
Rainer
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Charles Warnock

Real Estate and Mortgage Marketing
local_phone408-437-8503
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Articles and discussion on real estate and mortgage marketing, prospecting, conversion and sales strategies. Focus is on free and low-cost marketing resources and strategies for for real estate agents and lenders to collaborate and build profits.