Real Estate Virtual Marketing Blog

Real estate agents have myriad responsibilities that consumers do not always think about, nor appreciate. In markets where listings are lean and sellers have the upper hand, it’s not unusual to get pushback when it comes to commission. Articulating your unique value proposition online helps get y...

Thousands of new real estate agents enter the industry each year – and each year, thousands of them leave it. The truth is, a real estate career isn’t as easy as it looks! It’s a demanding, time-consuming, complicated business rife with risks, stress and expenses. It takes time to build a brand, ...

Need more listings, but lack the time for cold-calling and knocking on doors? Now is the time to spruce up your real estate email marketing! Email marketing campaigns are a budget-friendly way to reach a large number of prospects. But to be truly effective, there are 5 basic rules that your campa...

Read any good real estate blogs lately? If so, you might have noticed that the blogosphere is changing! Gone are the days of keyword-stuffed prattle where the mindless repeat of “sell your home” was the goal. And while tags, meta descriptions and keywords remain important for search engine optimi...

With listings being harder to come by in some markets, the art of persuasion could make the difference in your next listing presentation! If you’ve had difficulty in converting seller prospects to active clients, it may be time to modify your technique. Here are some persuasion tips from Inc. mag...

Can you improve your real estate email campaign open rates with strategic scheduling? According to a recent article in Entrepreneur magazine, you can! We’re sharing the highlights with you here, along with our own insights! An industry analysis of email campaigns found that sending messages durin...

Just about everyone has heard this quote, often attributed to Thomas Jefferson: “I am a great believer in luck. The harder I work, the more I have of it.” Certainly, being “lucky” in business takes a good deal of effort! With this in mind, are you doing the right things to bring luck to your real...

We often talk about social media, SEO, online reputations and all the technical ways a real estate agent can boost their business. While these are all extremely important, there are traditional marketing practices that agents should consider trying! This is especially true for new agents who must...

The more sophisticated Facebook becomes, the more real estate agents need to focus on the quality of their posts! The competitive nature of the real estate industry makes it easy to get wrapped up in self-promotion. But social media isn't all about advertising; it's about relationships.Fortunatel...

If your real estate income isn’t what you’d like it to be, you need more referrals! Inman News recently published a great article about a survey of 1,435 high-producing real estate agents, who were asked about the impact of referrals on their real estate business. The survey found that over 40% o...