RECENT BLOG POSTS
Most real estate professionals self-report lead conversion rates of 3-5 percent, but when the industry-wide numbers are analyzed, the rate is closer to 0.5-1 percent. That means that for every 200 leads you generate, you'll convert 1 or 2. Meanwhile, 70 percent of online real estate leads report ...
04/27/2017
There’s that radical thought in your head. “What if …” You left your franchise. Or maybe you realized your franchise is holding you back with their systems and processes. For whatever reason, you’re curious to know if the grass is greener, so let me tell you about Path & Post, a boutique brokerag...
04/12/2017
So, you’re new to real estate online marketing. Whether you’re a newer agent ready to expand past your circle of family and friends, or an experienced agent wanting to go digital for the first time, this start-up guide has everything you need to build and boost your online presence. While offline...
03/30/2017
A few weeks ago I attended the Berkshire Hathaway HomeServices Sales Convention. If you’ve ever been to a franchise conference, like Keller Williams Family Reunion or RE/MAX R4, you know there’s a lot of selling. Franchises trying to convince you this is the right company to partner with. Vendors...
03/23/2017
Spring is near. Showing properties and leading homebuyers around will hit full swing in no time, which means lots of downtime between houses. This means there’s no better time to revamp your spring reading list than now. Question is … what should you read? With so many business books to choose fr...
03/13/2017
Featured listings can be much more than a one-off blog post. With the right SEO, you can build an online identity. What have you googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typ...
12/12/2016
 Regardless of whether you are an introverted or extroverted agent, you need to find balance in order to be truly successful in real estate. Just like having a balanced breakfast is an important part of starting a great day, having a balanced team of both introverts and extroverts (and ambiverts!...
12/12/2016
The holidays are upon us (said everyone since mid-August). And you can’t run an errand without being confronted by piles of red bows, candy canes and discounted gourds serving as daily reminders of your need to get on the ball. Don’t let it get you down! Over here at BoomTown we head into the hol...
12/08/2016
Someone is calling. You don’t know who it is. The number doesn’t look familiar. And you’re currently busy. So, you don’t answer it. Then you hear the beep … they left a voicemail. Now a thought runs through your head. Why didn’t they just text me? That way, I could answer on my own time. Let’s th...
11/14/2016
Let’s talk lead generation.Before you skip ahead to the part where we divulge our deepest darkest advertising secrets, think first what you want to achieve from your lead generation.Repeat after me, quality leads.Finding quality leads through internet searches and paid advertising may sound like ...
11/02/2016
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