Bill's Blog

White Ink Studio is in the final stages of development of a state of the art web based platform designed to allow professional athletes and their staff to manage their web presence, their personal brand, and leverage their celebrity across the net.  We are currently searching for a limited number...

  After originating mortgages in California for 22 years, I returned to school and have now made the leap to an account manager position for White Ink Studio, a web design firm here in California. One of the first things I recognized about my new field is how we might solve some of the business c...

 “Bill Fletcher is hunting for lazy websites!”  - I recently posted this statement on my Facebook profile. The response was immediate. “What the heck is a lazy website?” How can I explain what a lazy website is in just a few words on Facebook. Here is one definition: “A lazy website is one that c...

    As many of you know, while Cindy has kept the wheels turning at Laguna Beach Mortgage, I have spent the last year studying and working to learn all of the many technologies behind the scenes in the exciting field of web marketing and development.  I continue to study because it is my ultimat...

Here in South Orange County, CA where I live we are seeing some serious signs that a market bottom may be starting to form.  A friend of mine is searching for an entry level condominium for a client with a budget of about $350k.  They have decided not to entertain short sales without a firm agree...

I need to make this short so I can get it out quickly.  We have no time to lose.  In about 2003 I started to notice a drumbeat building among the talking heads on financial oriented cable news networks like CNBC and CNN.  Stock analysts would come on one after the other and forecast a huge housin...

  In my last post, I mentioned that there are at least 5 ways to do almost anything in Adobe Photoshop CS3.  I went on (and on) to write about five different techniques available in Photoshop to optimize the exposure of your digital MLS listing photos.   Well forget all that, because I have saved...

In my last post, I opined that proper lighting is the single most important element in your listing images.  The feature that is most often mentioned in a listing pitch is "This home is light and bright."  If your images do not convey "light and bright" I think buyers will move on. If the photo i...

Thanks to all who wrote to welcome me to Active Rain.  I feel welcome indeed.   I have been spending some time lately checking out the photographs that are posted to my local MLS service and other spots on the web.  I have been trying to decide where to begin our discussion about fixing common fl...

How important are your listing photos? Well how important is a first impression?  Statistics show that an increasing number of prospective home buyers are narrowing the search for their next home by reviewing listings on line.  This means that in many cases they are drawing their first impression...