This is the last of my blogs about the huge topic of Farm Marketing. I had stopped last week with Detailing Your Farm Marketing Plans and now I’d like to finish the list of questions that need answering and ideas for marketing to your farm and share my video on how newspaper Farm Marketing works.
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05/13/2014
Do you know anyone who is doing radio advertising as a real estate agent? If so, connect me to them via email TODAY, and I will give each of you a gift of 5 hours of our services worth $100. Matt Wagner is the national expert on radio and television advertising for top real estate agents. I met
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05/11/2014
Continuing on with the discussion of successful implementation of farm marketing plans from my last blog, I’d like to talk a bit more about the “how” and the questions you need to be asking yourself before beginning your campaign. Just like creating plans for a new home, detailing farm marketing
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05/07/2014
I’d like to continue on with Farm Marketing this week since it is a big topic and I received some good questions on it last week. Let me first clarify that the old school method of farm marketing involved choosing a neighborhood without analyzing turnover, market share, or the ability of an agent
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05/05/2014
Turnover Rate Almost all real estate agents are confused about how often people move. If you ask an agent how often people move, they say every five to seven years, which would imply a turnover rate of 14 to 20 percent.The problem is that number includes renters who do not own a home. For most f
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04/29/2014
Every single agent over $500,000 GCI should be doing FSBO and/or Expired Marketing. Time to start. Watch This Video Now - 2 Minutes Subscribe to our YouTube videos. Lead Management is Everything FSBO Marketing Plan FSBO and Expired Marketing If you are doing Expired Marketing, you should add FSB
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04/28/2014
‘I will build farm marketing systems to dominate a 20 percentmarket share of increasingly larger farm market segments.’ Farm marketing is effective seller marketing for agents who can get monthly farm marketing mailings flowing consistently. They shouldstart with expired and FSBO marketing and o
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04/25/2014
I know I’ve talked about this a lot lately, but I received a lot of questions and comments, so I’d like to answer a few. Let’s walk through how much one person in your Core is worth per year in GCI. We will start with our assumption of $6,000 in GCI per deal. If four to ten percent of your Core
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04/21/2014
Our target for a Billion Dollar Agent is to have 60 percent of their business from repeat/referrals based on the following: Core, Client/SOI/Vendor, and Repeat/Referral – Sixty percent of your business should come from these categories. Seller Marketing – Twenty percent of your business should c
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04/17/2014
Too many agents fail to add more staff in spring/summer to handle business surge. Most agents could do 30% more deals in spring/summer if they just staffed up temporarily in spring/summer with more assistant and calling help. Watch Video Now - Short 2 Minutes: Subscribe to our YouTube videos HER
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04/16/2014
