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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
A very interesting interview with our COO regarding our ihomemanager: If you want this amazing dashboard for your clients and contacts, please visit us at www.kukun.aiIf you would like a live demo, you can schedule one here: Schedule A DemoWe don't describe the amazing features we give realtors who subscribe, focusing on the core offering for homeowners, but we will place your branding on the page, engage the customer with interesting market updates, and provide you with their activity on the site: including PREP TO SELL. Kukun's iHomeManager Helps Homeowners and Investors Preserve and Grow Home Values (cardrates.com)
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
We are bursting at the seams to tell you about the most exciting real estate app to hit the industry in years – Realtyna Palladium!We know the daily struggles of juggling listings, buyers, paperwork, and more. That’s why we teamed up with the tech gurus at Realtyna to create the ultimate real estate sidekick to make your life easier.We can’t wait for you to try Palladium.Key Features of the Realtyna Palladium AppSome of the stunning features and information of this product: Fully developed with React Native. Increased Speed and Smoother UI. Option to Display Last Viewed Properties. Option to Display Favorite Properties. Dark Mode. Multiple Language support. Easy Provider Changing: Able to connect to any providers, such as RealtyFeed.com, WPL-API, or any others you prefer Safe Authentica...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
In today's competitive real estate market, staying ahead of the curve is essential for success. As technology continues to evolve, realtors are constantly seeking innovative tools to streamline their business processes and better serve their clients. One such tool that has gained widespread attention is ChatGPT, a powerful language model developed by OpenAI. In this guide, we'll explore how realtors can leverage ChatGPT to enhance their business operations and provide exceptional service to their clients.Understanding ChatGPTChatGPT is an artificial intelligence (AI) model trained to understand and generate human-like text based on the input it receives. It has been trained on a vast amount of text data from the internet, making it capable of understanding and responding to a wide range...
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By Brandon Jordan
(ERA American Real Estate)
The last post I wrote was AI banned on Activerain ? I dont like to be someone that just presents problems without a possible solution. That in mind here are my thoughts on how to address A.I. being incorporated into ActiveRain Community Guidelines.1. Members of ActiveRain may use A.I. art if they are the creators of the art (you prompted the A.I. model for the creation) If  you remixed someone's created work through the model you will need to have had their permission for the use of their A.I. created work regardless of if at this time A.I. can be copyrighted and comply with already established community guidelines on acceptable materials and copyright protected materials apply to A.I. if uploading a copyrighted picture in a model and only putting a slight filter on it that's not a new ...
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By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
  It's always a good business decision to have a data retention policy and practice in place. Website companies suffer outages and attacks daily. Every CRM / IDX system should allow you to do the following steps:  Open your Leads database Select All Leads Find the Export Button and then save that file locally These are basic steps. If you want specific instructions for RealGeeks, Lofty, Sierra, or ProAgent Websites, you can download those files below. These Backup Instructions are specific to RealGeeks sitesThese Backup Instructions are specific to ProAgent WebsitesThese Backup Instructions are specific to Lofty/Chime WebsitesThese Backup Instructions are specific to Sierra InteractiveThese Backup Instructions are specific to Agent Image and Follow Up BossName your backup files for easy...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Sales are going so well we are about to increase our prices for our Kukun Agent Client Portal and Customer Engagement Service. Lock in our low price of 33 a month or 300 a year now before we raise the price to 999 a year. Anyone who buys in the next few weeks will get the low, low price locked in for life. We provide a top-notch dashboard to your clients, show you their activity including "prep to sell" and give nurture emails that actually get opened because they include interesting and important information. Our dashboard helps them figure out what renovations to make, how to maintain and repair things around the house, market trends, permitting activity, and more. And every time they log in, they see your face and have a communication line to you. Send me  a message if you would like...
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By Brandon Jordan
(ERA American Real Estate)
I wrote a lengthy post recently about the Ban on Tik Tok, I wanted to provide sourced material with links for those interested to further study the topic. Recently in the past year with my research of AI and taking certifications via IBM and others I started looking into neural networks combined with the human brain via chips Neuralink and others with what's called neuromorphic computing which if you go back to that post you will see the theme with the AI generated art that I created and used on the post.  I covered a wide range of the harms Tiktok is doing to children (not that its good for adults either) there was a ActiveRain member that couldn't follow along with the post. There is a phrase TLDR that I first seen in 2021 Discord when reviewing NFT projects that I might of been inter...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
We will be doing a live Zoom event where we will be happy to take your real estate economics questions: John Schuler, Ph.D. will be there as will I, and show you our client engagement tool that informs you when your clients and contacts "prep to sell," the Kukun Agent-Client Portal. Ever notice how every other product comes with an owners manual but that consumers are left with nothing when they buy a home. Kukun's Dashboard is that owner's manual. And the Kukun Portal is your way of staying in front of those clients with your branding by offering each of your past and prospective clients a dashboard. When they log in, they see your info, get a communication channel straight to you, and get a wide array of home information: Current value, forecasted value, maintenance tips, a cost estim...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 50BrownAvenue.com The Website, from Michele Flood of Coldwell Banker, highlights a $1.7MM, 4 bedroom, 2 bathroom home in Westchester County, New York.  Whether you are buying or selling homes in the sound shore area, the task can be challenging in today’s market environment. It is a great advantage to have an experienced, knowledgeable professional at your side giving you the best advice you can get. That is what Michele brings to you with her 35 plus years of experience. No one knows the sound shore area real estate better than Michele. No one has better credentials. And no one has better testimonials. Using our new PowerSite Pro platform, the single property Website includes:  lots of high definition photos a detail...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
MLS (Multiple Listing Service) commonly used in the US and Canada, is the most coveted real estate ecosystem service in the world. Even prior to the Internet and digitization, it has served real estate practitioners and consumers in the most dynamic real estate markets in the world, the US and Canada, for close to 100 years.MLSs are the most reliable source of listings data and have made the lives of consumers, agents, and their clients easier. Its use has resulted in more sales to more people, and the result of that being more commissions paid to practitioners.Before we dive into the hows of establishing an MLS, let’s have a quick look at what an MLS is and why it matters to real estate agents across the US and Canada.What Is An MLS?An MLS is a unique database of property listings owne...
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The World has enough hardship and tragedy, but your YouTube real estate video channel is serving up a positive helpful experience.    YouTube Thursdays, what does your audience want? This week's YouTube Thursday blog post on Active Rain focuses on the most important element of your real estate video channel. Your real estate video channel audience members. What they like is learned watching your analytics. Fine tuning adjustments consider your YouTube channel comments. What to do how and when skills come from engagement with your audience members study. How well do you know your audience? Can you put yourself out in the audience? It is all about your channel audience members. Serving up something for them to feast on for fresh new worthwhile content. To provide a solution to what they n...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
Building lasting relationships with clients is key to your success.One way to show your appreciation and cement bonds with clients is through closing gifts.Selecting thoughtful gifts for buyers and sellers demonstrates that you value them, not just the transaction.This guide will provide tips to help you determine appropriate closing presents based on your budget and clients’ personalities.Discover creative ideas that make your clients feel special while promoting your brand so they’ll recommend you in the future.With the right closing gift, you make meaningful connections that lead to repeat and referral business down the road.Why Give Closing Gifts as a Real Estate Agent?Giving closing gifts to your clients is an impactful way to show your appreciation for their business and build goo...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 4 2024.New properties for sale 615Back On Market 127Price Decrease 653Price increase 64Active kick out 11Active option contract 339Active contingent 60Pending listings 384Sold listings 349Expired listings 35Cancelled listings110Withdrawn listings 8Temporary off market listings 44Coming soon listings 178
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
YouTube Thursdays, what does your audience want?This week's YouTube Thursday blog post on Active Rain focuses on the most important element of your real estate video channel.Your real estate video channel audience members.What they like is learned watching your analytics. Fine tuning adjustments consider your YouTube channel comments. What to do how and when skills come from engagement with your audience members study.How well do you know your audience?Can you put yourself out in the audience? It is all about your channel audience members. Serving up something for them to feast on for fresh new worthwhile content. To provide a solution to what they need.Your audience has real estate puzzle piece problems.Help them find the best puzzle solutions.Each video you shoot, edit, render and upl...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Turn your dreams into an address!🏠Investing in a home means investing in a future filled with memories, growth, and happiness.  the home can be either a primary residence where you family grows or it can be a second home somewhere to spend time with family and friends.  Let's find the perfect space for your dreams to flourish.Reach out today, and let’s start the journey to your dream home.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #realestate #househunting #dreamhome #investment #realestateagent #realtor
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Every truck driver knows that the open road comes with its set of challenges, but none quite as daunting as passing a hair follicle drug test. It's a hurdle that stands between you and the next mile, your career's green light or red stop.Imagine the stress of knowing that a single test could reroute your entire livelihood, leaving you stranded at a crossroads. This is the reality for many in the trucking industry, where the outcome of a hair follicle test weighs heavily on their ability to stay behind the wheel.We understand the gravity of this situation and the immediate need for a clear, reliable solution. If you're seeking a guide that not only understands the pressure but offers a practical way through it, you've found the right article. Read on to learn how to pass a hair follicle ...
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By Rob Dalton, Big Island Vacation Rental Guru
(Waikoloa Vacation Rentals)
We have been using YouTube as a platform to host many of the videos for our website for a few years.  While we have been able to get some views directly from YouTube, we do not get as many as we would like.Interestingly enough, YouTube has promoted several of our videos and they have gotten substantial more views than other videos without there being a significant different in videos.We use relevant hashtags on all of them and for the most part they are videos on scenic places on the Big Island of Hawaii so not necessarily is one video significantly more attractive than another.  Has anyone had any luck figuring out what might trigger YouTube to promote one video versus another?Here are two videos that we have posted that are pretty similar, but YouTube promoted one and not as much the ...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
With spring officially here we have special offers to help kickstart your marketing and save you money.  Here are the details: Deal 1 (April Only) – buy one single property Website license, and get one free! That’s a $50 saving! Deal 2 (Forever Deal) – buy five single property Website licenses, and get one free! That’s a $50 saving!Our most frequently asked questions:Q: Is the domain name included?A: Yes!Q: Are there additional or recurring charges/costs?A: No!Q: When does the single property Website expire?A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your account until you need to use them. So you can buy five to get the discounted prici...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website:1405BuenaVista.comMarketed by Certified Christie's Luxury Specialist, NVAR Top Producer, Affiliate of Forbes Global Properties Pascale Karam the Website highlights a spectacular $1.99MM, 5 bedroom, 4.5 bath, 3,690 square home in McLean, VA.  Using our new PowerSite Pro platform, Pascale has added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Since 2005, Pascale’s exceptional success stems from clients’ referrals, as she is a highly trusted and respected real estate agent in the DC metropolitan area. Known for her market expertise, integrity, and hands-on approach, she offers unparalleled professionalism and tailored advice to meet your ne...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds:  
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