Helping real estate agents grow their relationships, their network and their businesses by effectively using evocative Internet-based services. I am the President and Founder of RealEstateShows.com.
I am the President, COO and Founder of RealEstateShows.com
The following bio is Straight From The Corporate Profile (No, This is not me talking about myself in the third person! Jeff doesn't do that.):
Jeff has over twenty years experience as both a successful entrepreneur and a senior executive in a large corporation.
As company founder and CEO he led J.J. Grace, Inc. (dba AdOut, TheSpecDept.com, TSA Design Group) to the Inc. Magazine list of the 500 fastest growing companies in America and the following year won Cisco’s Growing With Technology Award recognizing innovative companies networked for growth.
As a senior executive and Group President of Vertis, Mr. Turner brought the needed vision and leadership to a highly diversified corporate Group and integrated the operations, the focus and the spirit of that Group back into the organizational mainstream.
Throughout his career, Jeff has excelled at bringing extraordinary vision, creativity and innovative solutions to challenging situations.
In his experience, he has recognized and applied the science and creativity of communication to his organization. It has been instrumental in achieving uncommon successes. His insights and knowledge, both practical and academic are integral to how Real Estate Shows designs and delivers breakthrough sales communication.
Jeff earned his bachelor’s degree in Psychology from Grace College (Indiana) and a Master’s degree in Educational Psychology from Ball State University (Indiana). Jeff is married to Racquel (Rocky) and they have six children. (That is not a typo.)
About RealEstateShows.com
We want to change the way Realtors think about using the Internet to market themselves, homes... anything.
We believe that execution is everything. Without great execution you work harder than you should to accomplish less than you could.
When it comes to the communication part of execution, the key is connecting. Connecting means reaching your audience in ways that make you special - not just different - but different in a way that resonates and draws people to you. It has them wanting to hear more, to see more, to experience what you have to offer. Even if what you offer looks identical to that of your competitors.
Our mission is to create that special connection; that resonance, that unique something that makes your execution exceptional. The way people dream of having it.
EASY TO USE! If you've tried other presentation tools, you'll instantly recognize that RealEstateShows.com is different in a very good way. We've made the process of creating a stunning Internet commercial simpler than ever before.
Create 30 and 60 Second Commercials In Under 5 Minutes!
RealEstateShows.com is widely regarded as the simplest and most user friendly presentation creation tool in existence. Our Show Editor interface is easy to use and gives you instant feedback on your changes, so you spend less time creating a presentation and more time selling. Most users tell us they can create a finished commercial in less than 5 minutes. What will you do with the time savings?
Use Your Own Digital Photos
No waiting to schedule an appointment with a photographer. No special equipment or attachments. Just use any digital camera. RealEstateShows.com will create a dazzling Internet commercial from your own digital photos. Combined with our simple process, you can take photos and have a commercial sent to your client via email in record time.
Edit Commercials Instantly
All changes made to your commercials are instantly available to the Internet viewer. What you see is what the Internet viewer gets. Once you've mad a change, you see that change immediately and so does anyone viewing the presentation over the Internet. Take advantage of the ability to edit headlines in real time by promoting open houses and price changes. RealEstateShows.com gives you the ability to change anything, any time you want.
MAKES YOU BETTER! Being able to respond to the needs of your client and the changes in the market are critical to your success as a realtor. RealEstateShows.com gives you unlimited control over every aspect of your internet marketing presentations. And, our commercials create an emotional impact other tours can't.
Be The Fastest To Market
RealEstateShows.com will create a dazzling internet commercial from your own digital photos in minutes. Combined our simple process with your own digital photos to have a live commercial sent to your client via email in record time. There is no waiting. All commercials are live the instant they are created. RealEstateShows.com is widely regarded as the simplest and most user friendly presentation creation tool in existence. Clients demand immediate results. Give it to them.
Build Emotional Impact
Music says things words can't. We've done extensive research on the right combination of sight and sound to create a solutions that leaves viewers saying, "I want to see that home and meet that Realtor." See for yourself!
Instantly Respond To Changes In The Market
All changes made to you Commercial are instantly available to the internet viewer. What you see is what the internet viewer gets. Once you've made a change, you see that change immediately and so does anyone viewing the commercial over the internet. Take advantage of the ability to edit headlines, prices and any other change in real time. RealEstateShows.com gives you the ability to change anything, any time you want.
NO LIMITS! Even our free trial is unlimited! Create as many test commercials as you want. When you're satisfied we can help you sell more, activate your account and receive all the benefits of RealEstateShows.com.
No Limit On Quantity
You may do 100, 1000 or 1,000,000 commercials. We want you to! There is no limit to the number of commercials you may create.
No Limit On Activity Or Links
You may link your commercials anywhere you have permission and you may email your links to whomever you want. All of our commercials come with an MLS/IDX compliant link so you may link them to your MLS with confidence. And, we are a Picture Path Partner with Realtor.com, so we can link your commercials to your Realtor.com listings as well.
No Limit On Creative Uses
RealEstateShows.com is perfect for creating listing presentations, but our commercials are not just for listings. Because you can create as many commercials as you want, you can use them in ways you never thought possible. Create neighborhood commercials, commercials that highlight common ammenities in a condo complex, “just moved” Shows for your buyers. Even use them for personal reasons, birthdays, special events, etc. Everywhere you send the links your personal brand goes with them. Click Here To See Some Examples.
Our main Shows are either 30 seconds or 60 seconds. This will always be the case. We allow an unlimited number of photos in the secondary slide show that is accessed by the “more photos” link. They do not appear in the main Show.
We’ve done significant research and experimentation concerning the optimum length of Shows. Let me share with you our findings, our experience and our conclusions.
Our objective is to help you be more effective and to help build your business.
Our shows work as 30 or 60 second commercials. We developed our technology and crafted our presentations with that in mind. The feedback we’ve received from real estate agents and from the general public (your client base) overwhelmingly says that when people view our Shows they feel as if they are watching an effective, evocative commercial.
The key in having our commercials be effective is attention span.
We all know that television commercials are 30 or 60-second spots. The reason is attention span. It’s not money, or technology limitations. We could create Shows of any length. Our research supports attention span maximums of 60 seconds. In addition, during an earlier stage in our product development, we did some custom Shows (at a much higher price) for a select group of real estate agents selling multi-million dollar homes. The Shows ran 90 and 120 seconds. There was no increase in viewer or client appeal. Some viewers asked the real estate agents why the Shows were so long. Cognitive science prevailed. Presentations have no more than 60 seconds in which to make an emotional first impression on a viewer.
The goal of our commercials is to have viewers say, “I want to see that home and I want to meet that Realtor.” That is best achieved in 60 seconds.
Here’s why our Shows are effective.
In the first 30 or 60 seconds, we capture the emotional interest of the viewer. That is essential if we want the viewer to act (contact the Realtor and go see the home). Once we capture their interest and the viewer wants more information, we provide that information in the form of additional photos – as many as the Realtor chooses to put up. Bear in mind that the viewer always becomes unconsciously hooked in the first 30 to 60 seconds. Everything beyond that is research – wanting more information. Making the shows themselves longer runs the risk of having the viewer lose interest by having to continue to watch a commercial after they’ve decided they like the product. That’s talking past the close.
We’ve created our commercials for homes at all price points – from under $100,000 to in excess of $12,000,000. The same format has produced outstanding results across all price points because all of our unconscious minds want the same thing.
The keys to optimizing the impact of your Shows are:
take good photos
arrange them in an inviting order
adjust camera movement for maximum dramatic effect
write evocative titles for your scenes
and tell an interesting story about the home in the Property Information section of the show.
Maximum emotional impact is best achieved by paying attention to all those elements.
We truly believe that the combination of all of the above is the key to having the absolute best, most effective Internet presentations in existence.
Testimonials
"Without Real Estate Shows my efforts might be absolutely ordinary. Now I have an edge! Thank You!" - Phil Macaronis, RE/MAX of Reading| Wyomissing, PA | 610.670.2770 | Site
"Personally, I love your marketing tool and labor over each and every house. This, along with your reporting capabilities, helps me deliver the results my clients are looking for! Thanks for continuing to add new functionality!" - Tracy Watson, EXIT Upstate Realty | Greer, South Carolina | 864.848.9788 | Site
"We are very pleased with the service your company offers and love the new enhancements. Thank you for all your hard work.” - Stephen Wright & Karri Christensen, Coldwell Banker America West | Taft, California | 661 765-5274 | Site
“I have read all of your tips and tried using them in each of my Shows. Your tools for creating this make it so easy. I tried experimenting with all your features and a whole world opened up - the left/right pan, camera movement, even the best placement of the titles. And this is from someone who has basic computer skills.” - Donna Robertson, Century 21 Pacesetter Realty | Lacey Township, NJ | 609.693.4600 | Site
"Using Real Estate Shows has been such a positive experience for me and has helped to promote our listings in a very special way. Clients and brokers have been thrilled with the positive response the Shows have brought to their listings. I hope to eventually have these Real Estate Shows attached to all of our listings and look forward to getting more creative with them in the future." - Kathy Tanner, Brotherhood And Higley | Fairfield County, CT | 203.966.3507 | Site
"I think that your service is an invaluable tool that I can not only use to grow my business," Mike added, "but give back to my clients as a personal way of thanking them for allowing me to be a part of their lives." - Mike Hooghkirk, RE/MAX All Cities | Manhattan Beach, CA | 310.770.1417
"I have found your website to be very user friendly. Creating new Shows is a snap!" - Bonny Puckett, RE/MAX Sun Properties | Fountain Hills, AZ | 480.205.6324 | Site
"Thank you so much for your great product. I love seeing all the ideas and only wish I tapped into 10% of what you can do." - Dawn McCurdy, McCurdy Real Estate | Latham, NY | 518.785.9900 | Site
"I’M SO EXCITED! WHO NEEDS THOSE OTHER OVERPRICED VIRTUAL TOUR SERVICES. I’M PASSING THIS ON TO ALL MY REAL ESTATE FRIENDS. THIS "PAN" WAS THE ONLY THING MISSING FROM A TRUE VIRTUAL TOUR! THANK YOU FOR HELPING ME SUCCEED IN MY PROFESSION BY PROVIDING A "TOP NOTCH" SERVICE! - KAREN POSEY, BROKER / ASSOCIATE, REMAX RIVERSIDE
"My customer love this and think it is far better than any "virtual tour" they have ever seen. They say it looks very professional and exclusive. In fact, I got a listing over another agent who was only using the virtual tour on his web pages, and because you don't have to be "online" to see the show. A customer for life!" - Jeff Doty, RE/MAX ACR Elite Group, | Tampa, FL
"Just so you know. Real Estate Shows is one marketing tool that has made a MAJOR difference in how I market my listings. I am able to tell and show sellers that I will do a virtual tour with their listing and the way that you have set it up, well, they turn out beautifully. I love being able to change the photos out, and put titles in each photo and change the camera angles, etc. It is absolutely wonderful and incredible. The best part is the ease of use. I can go in and manage my shows and change prices, pictures, anything. I would have to say that Real Estate Shows has been my favorite and most important addition to my marketing toolbox this past year in real estate. Thanks again. You're the best." - Nina Cimini, John Hall & Associates | Scottsdale, AZ | 480.251.5914 | Site
