• Can you communicate your information and ideas with clean, simple, direct writing that gets prospects to respond AND gets them to do it sooner rather than later?
  
  
• You know consumers make decisions based on emotion, but does writing to strike an emotional chord with prospects seem a daunting task?
  
  
• Are you so entrenched in your work it’s nearly impossible to write marketing copy that does not focus solely on your company and what you provide?

Hello, my name is Kay Steele Faulk. I create abundance for real estate professionals with words that sell. I do this by converting YOUR winning ways to marketing copy that wins you clients.

I’ve been writing all my life. Simple things, mostly. But look at the Gettysburg Address—words written with such simplicity and clarity of thought, only 272 of them were needed to change the world.

Oh, the power of words! This is why big companies spend millions each year on writers.

Now, I’m not suggesting my work compares with that of our sixteenth president. Nor am I suggesting you need to spend a fortune in time or money on copywriting.

I am proposing, however, that you may be missing out on simple opportunities to market your real estate, mortgage or staging business because of the copy in your brochures, postcards, letters, ads, newsletters and on your Web site.

I want to share with you my experience, knowledge and skills as a professional copywriter known for writing copy that...

• Grabs attention

• Develops interest

• Taps desire

• And calls to action ... all while speaking to the prospect’s heart

Imagine the possible increase in your client base and cashflow ... when you partner with a professional copywriter who understands the special—some say secret—writing techniques used to persuade prospects to respond quickly ... in the way you ask them to.

• “When I read the copy Kay wrote after she interviewed us, I cried. Truly. She told our story so beautifully that I know our personal brochure will attract the best clients for us for years to come.
  
  “We’ve since had Kay write a number of other pieces. The REO brochure she wrote for us to give to banks has already brought in three long term clients. That alone will pay for the copywriting many, many times over, and we’ve only had it a month."
  
  
  • Lisa and Ricardo Carvalho
    Broker-Owners
    Casablanca Associates, Inc.
    Ontario, California

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• “This is exactly what we needed. Thank you for the excellent copy that moved prospects along to a purchase decision.
  
  “Your valuable ideas and insight really helped the project run smoothly.
  
  “We're very pleased with the response rate and ROI and look forward to future projects.”
  
  
  • Deborah C. Moy
    Managing Editor
    The Linneman Letter (Dr. Peter Linneman’s commercial real estate report, whose subscribers control over $100 billion of real estate assets.)
    
    

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The client who made my heart swell is Lisa Carvalho when she wrote:

• “We’ve never worked with anyone who goes out of their way to help us succeed as much as Kay does.”

THE MOST IMPORTANT MESSAGE I WANT YOU TO TAKE AWAY FROM MY BLOG:

Always remember ... there are people out there who need what you offer. They’re going to spend money to fill their need whether they read your message or not. Given the choice — they’d RATHER do business with someone with integrity ... someone who has their best interests at heart ... someone like you.

But they can’t do that if your marketing copy fails to attract their attention ... develop their interest ... tap their desire for what you offer ... and call them to action. Unless your copy accomplishes these feats, your message remains a tiny squeak in a very noisy marketplace.

It’s up to you to change that — or not.

Writing for your success,

Kay

P.S. I'm proud of the goals I've achieved so far in life and think that occasionally we all should shine a little light on our accomplishments. One I'd like to share with you is that I earned my degree after my children were grown. It was like crossing the Atlantic in a rowboat — exhilarating, exhausting, expressive. I hope you find on my blog some copywriting tips that help you reach your goals. To read my writing samples and learn more about me (and see photos of my grandchildren and my black lab, Precious), please visit my Web site at InHouseWriter.com and let me know if I can help you.

©2007 Kay Steele Faulk. All rights reserved.