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Peggy Hoag, Berkshire Hathaway HomeServices (The Peggy Hoag Group) Managing Real Estate Broker

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Peggy Hoag
Berkshire Hathaway HomeServices
location_on Portland, OR — The Peggy Hoag Group
Berkshire Hathaway HomeServices
Get to Know Peggy Hoag

What Is Your Home Really Worth?

The most commonly asked question from clients is "What is my home worth right now?".  There are three basic ways to estimate the value of a home.  They are: 1) value estimation web site; 2) comparative market analysis and 3) professional appraisal.

There are a number of web sites which offer value estimates of your home based on data you input in their web form.  The value these sites offer is an estimate of your home's worth based on their system which may use a proprietary formula.  If you read carefully, you are also advised to do the following: 1) obtain a comparative market analysis (CMA) from a licensed Real Estate agent and 2) have a professional appraise your home.

Since these on-line valuations use a proprietary formula which is not shared with the public, the only way to verify the true value of a home is to have professionals with "boots on the ground" visit the property and generate a value based on first hand knowledge.

The hard reality is a home is worth what the market will bear at the time it is sold.  The most reliable estimate comes from the sale prices of the SOLD homes in your neighborhood for the past three months which are similar in size, condition, etc.  This Comparative Market Analysis is an average of those values.  Because home prices may not have reached the bottom yet, the value may be a percentage point or two below that average.  If you've done quite a bit of updating and remodeling, it might be a few percentage points higher.

 

Certifications

I aspire to make the home selling / buying experience for our clients flow as a stream flows down a mountain, over rocks and boulders smoothly and with direction and determination.  There are always two or more forces in play during a negotiation: The actual negotiation itself and how the communication is meeting the emotional needs of the parties involved. The needs include power, self-esteem, control, fear and other emotions. The participants include seller, buyer and cooperating agents. 

When negotiating through difficult issues, it is most important to keep an open mind, to listen with empathy, to really hear without making judgment, and to observe and learn from the good and bad in a situation and then to determine a solution-focused action specific to the participant's goals.

 Removing the "me" from the situation enables objective decision making. Avoiding a power struggle and controlling ego conflict will nurture teamwork and shared commitment. This focused approach results most often in a win-win negotiation. 

People learn and view situations differently and have different zones of comfort. Our goal is to continually ask ourselves, "How can I help my client?" Help is more important than persuasion. The sales process evolves out of what is in our client's mind.

 Trust is built with our clients as they experience dependable professional service and find their needs are met. Needs as simple as returning phone calls promptly and doing what we say we will do. Trust is built as our clients experience competence and a job done right with total commitment to their goals in the sale and/or purchase of a home. 

Your home is one of the most important assets that you own and the selling process requires a working knowledge of the current real estate market. I have had the privilege of representing over 1,420 homeowners in the greater Portland Metropolitan area over the past 18 years. I hope to have the privilege of serving you. 

"My Business Tomorrow Is Only As Good As My Service Today"  

~Peggy Hoag

Testimonials
Tim Mechlinski
09/17/2014
Peggy and her team were extremely helpful in assisting me with the sale of my home. I was living in California at the time and did not even need to come to Oregon to do anything. Her staff kept on top of all the parts of the closing process with which I was not aware and offered sound advice on negotiation.
Diane W
07/16/2014
Peggy has been our agent, two times in selling our homes. She is professional, responsive, realistic and gets the job done! Her staff is the same and she obviously surrounds herself with great people. A satisfying experience!
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Portland Real Estate Broker Peggy Hoag has been helping people buy and sell homes in the Portland/Vancouver market for over 23 years. Her goal is to continually ask, "How can I help my client"?