RIPPING THE ROOF OFF REAL ESTATE: How a Multi-Billion-Dollar Industry Came to Have an Identity Crisis (Gabriel Publications; March 2007; $19.95) is the long-awaited title from well-known Realtor® Mollie W. Wasserman. A pioneer in the development of real estate consulting. Mollie is the founder of the Accredited Consultant in Real Estate (ACRE®) Designation Course and Coaching Program, a real estate broker, Accredited Buyer Representative (ABR), e-PRO 500 (select 50), Certified Internet Professional, iSucceed Mentor, as well as one of only 200 CyberStars®. She is affiliated with Keller Williams Realty.

This book examines the inherent conflict of interest when a real estate professional is expected to act as a fiduciary agent providing objective, unbiased counsel to clients, while at the same time being paid by commission. This unspoken reality, which has adversely affected real estate professionals and consumers for decades, has finally been addressed in this book in clear and concise terms. 

"By shifting the focus from agents acting as salespeople to them being consultants," Mollie states. "The consumer will now be offered choices on how to pay for only those real estate services they require, without, for example, having to list their home for sale to get them." This book will:

•·              Challenge many widely held myths about the real estate industry
•·              Explain traditional commissions - risk versus reward
•·              Show why discounting is no bargain - for either consumer or agent
•·              Clarify that quality services are paramount to realizing profit
•·              Offer the consumer choices on how to pay for real estate services
•·              Detail the four financial potholes where consumers lose most of their money

"For real estate professionals who are defending their commissions against the government, consumer groups, and third-parties that want to change the industry while making consumers take on more work and liability, and for consumers who no longer know who or what to believe, Ripping the Roof off Real Estate spotlights the real estate issues that affect each of us."  - Blanche Evans, editor, Realty Times

"Mollie knows the real estate business point-blank. By sheer focus on consulting with clients rather than selling to clients, she operates at the highest fiduciary level-consulting, advising, negotiating, and troubleshooting." - Gary Keller, best-selling author, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor

"Occasionally a book comes along that is singular in its achievement of creating possibilities. This must-read book does that, by detailing to real estate professionals how they will earn greater financial, economic, and business rewards by giving the real estate-buying consumers what they've wanted for years: choices on how to pay, without fumbling with discounters." - Allen F. Hainge, founder, The Allen F. Hainge CyberStars®