Century 21 First Realty is in Tallahassee, Florida and serves Leon County and the surrounding markets.

Our Mission:

To establish and maintain an organization whose people, systems, technology and agents provide professional service second to none. We will use our cross-synergies to increase profits to our office, business to our agents, as well as increasing the benefits to our clients. There shall be no better company with whom to buy or sell a home than Century 21 First Realty.

Furthermore, we will establish the premier company of choice for the real estate professional: to create an environment that is positive, professional, cheerful, energetic and productive. We will maintain the best support systems, the best staff, the best technological tools, and the best training programs for our associates. The union of the best office with the best professionals shall result in a profitable relationship to all parties.

Century 21 First Realty is a Lead Generating Machine! Do you need to sell your home? Do you want to expose your property to every potential buyer? Nobody has web presence an international distribution channels like Century 21 First Realty.

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Full Service Brokerage From large commercial developments to first time home buyers.

At Century 21 First Realty, we feel that one of the best ways to ensure customer service is to train our Agents.  In order to be the best coming selling Tallahassee Real Estate, we feel it is necessary for the Agent and the Company to constantly train, because if you aren't getting better, you are getting worse!  We conduct 8 different training sessions each week. Four are focused on our newer associates, and four are focused on advanced training topics.  All of our training is taught by Owners or by the General Manager. 

The primary intent of the training is to ensure that our agents are providing a high level of service to their customers.  The secondary intent for the training is to provide the tools to the Associate to assit them to increase their business to a level that they are happy with.  We individually consult with our associates and develop a business plan with them to achieve their goals.  We find that no matter how talented a person is, they can always use some coaching.  Just ask Tiger Woods

Anybody can claim to have a training program, but you must measure training in terms of the results generated. In a market where the average agent closes five transactions per year, our First Year agents are averaging over 12 transactions. We are selling Tallahassee Real Estate! They are better trained than most of the experienced agents in the market, and their performance shows. If you feel that you could be doing more business, or even if you just want to do more business, come talk to us and let's see if you are a "fit" for our program. You'll be glad you checked us out!

Probably the greatest trait of our company that distinguishes us from the rest of the Real Estate Companies in Tallahassee is our commitment to generating business. This serves a dual purpose. First, it helps us better serve our clients by having a large lead pool of buyers and sellers (a needs and wants list of over 3000 active customers for Tallahassee Real Estate!), and secondly, it allows us to feed our agents' business streams when they feel like they can handle more business. This is truly a win-win for our agents and customers.

Being a full service company also lets us better-serve the investing customer. They can buy properties, sell properties, have us manage their properties, all without having to try to coordinate the varying services among different companies with differing goals and operational procedures. Our investors know that we are constantly seeking to find more properties to acquire, as we service hundreds of investment-property owners already in our portfolio. Knowing that we have a hand in the market and are always finding new properties lets them know that when they are ready to grow their portfolio, we are ready to help. Whether you want a single property or to acquire a portfolio, we can help! Please call us today at (850) 386-2001

Here is a list of some of the Subdivisions in the Tallahassee Real Estate Market that we serve:

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7/11/2007

Hello Mr. Peeples (General Manager at Century 21 First Realty),

First of all I wanted to say thanks for meeting with me yesterday.  I really enjoyed talking with you. It was nice to have someone talk straight to me about this business.  I was emailing you to say that I am not going to be able to make it to the training session today.  I have a schedule conflict that I forgot about until today.  I know you will be devastated without me there, but the show must go on!  Just wanted to let you know that I will not be there today, but I do plan on being there tomorrow.  Look forward to seeing you tomorrow and showing you that I'm not a "phantom!"

Sincerely,

Stewart Waters

Please see my Real Estate Blog at http://www.realestateblogtallahassee.com/

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