Robert D. Ashby is the President of Solid Rock Mortgage Corporation, a Florida Mortgage Brokerage Business, located in Pembroke Pines, FL. Mr. Ashby has been involved with Financial Services since 1997. He became Florida's first Certified Mortgage Planning Specialist (CMPS). He also became a Certified Identity Theft Risk Management Specialist (CITRMS), which gives him the knowledge and ability to minimize his clients' and strategic partners' risks related to Identity Theft.  He is an active member in his local church and coaching soccer.

Mr. Ashby teaches Continuing Education for Financial Planners. He has published many articles and has been recognized as Florida's Debt and Equity Management Expert. He is a member of the Financial Planning Association, Upfront Mortgage Brokers Association, National Association of Mortgage Brokers, the Florida Association of Mortgage Brokers, and the CMPS Speaker's Bureau (available for speaking engagements in South Florida).

Solid Rock Mortgage has grown with a passion for excellence and a burning desire to have a positive impact on people's lives. Prior to starting Solid Rock Mortgage, Mr. Ashby was working as a Personal Financial Analyst. He obtained his Series 6 and 63 Securities licenses as well as his Life and Health Insurance licenses. He saw the need to utilize mortgages as a financial instrument and decided to focus on mortgages only after moving to Florida. He then started Solid Rock Mortgage with the intent to educate families on debt and equity managment strategies and researched these strategies in the same way he learned to fly commercial aircraft.

Download the e-book "How to Safely Manage Home Equity"

For the "Truth About Mortgages" e-book, please visit my homepage and fill out the request and it will be sent to you.

Other websites:

Florida Mortgage Report (where I blog regularly now)
www.floridacertifiedmortgageplanningspecialist.com
www.flmortgageplanner.com
www.mortgagemeds.com

Additionally, I am a contributing author at these sites:

Agent Genius
Lenderama

Mortgage Market Update - Published Weekly - Contact me if you would like to receive this automatically each week via email.

Solid Rock Mortgage Corporation will be the most respected and recognized South Florida mortgage business by the year 2012. We will accomplish this by changing the lives of the families we service through the mortgage planning process. Our "MEDS™" (Managing Equity and Debt Strategically) system utilizes revolutionary concepts to help Florida homeowners achieve true financial freedom.

Our Commitment to You

As your Mortgage Planner, we pledge to represent only your wishes and best interests - and no one else's. A traditional mortgage broker or lender earns their income by "selling" you a loan package. They are not obligated to represent anyone's best interest but their own.

Our commitment, backed by our "No Hassle, No Weasel Clauses" gaurantee, means we put YOUR interests above our own and any others. We will fully explain the consequences, both short and long-term, of each loan option, accurately disclose all costs involved, and help you choose the strategy that best suits your unique situation.

Simply put, we pledge to give you better service, secure a more beneficial loan program, and better strategies than you can find anywhere else!

Request Your FREE Mortgage Plan Consultation...TODAY!

(We only serve those owning property in the state of Florida.  We have a unique business model which we are looking for strategic partners that we can help grow their business.  While we work best with financial planners, we know that real estate agents, title companies, and even other mortgage companies can benefit from working with us.  If you are interested in how we may be able to help you, email us.)

DESIGNATIONS

Some may already recognize the CMPS designation.  This stands for Certified Mortgage Planning Specialist.  The training received here is a huge step in the direction of how to integrate the mortgage into the client's financial plan.  We take this to the next level by knowing all strategies that can be beneficial to our clients including a unique process called MEDS™ and forward thinking strategies on how to use your mortgage to supercharge your financial plan.

The CITRMS designation is one you probably do not recognize.  Certified Identity Theft Risk Management Specialist is what it stands for.  Training for this designation encompasses all laws in the US involving ID Theft and what the consumers and business need to know to protect themselves.  You and/or your business may be at more risk than you think!  I stay up to date on ID Theft issues and how to protect my clients and strategic partners.

 “In 65 years I have never had a mortgage and had always purchased outright.  I was nervous about debt and had a million questions.  You were very patient and answered my questions fully and promptly.  You also got me a very good rate and terms with a national first class lender rather than with some low balling fly by night.  You showed up at the closing even thou you didn't have to do it.  You earned every penny of your fee which was competitive with others and you lived up to the criteria of an "Up Front Mortgage Broker.”  I checked your mortgage against a large national bank with which I have accounts, and they couldn't match the deal.” 

 -Len M., West Palm Beach Gardens, FL

“I feel that it was a very satisfying process and that you were very attentive and professional.”

 - Matt K., Miami, FL