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Question: Is this too much information for an e-mail blast?

SATURDAY MAY 19th 11:07 AM
HUGE YANKEE GARRISON HOME
On 5.23 Serene Wooded Acres

LIVE REAL ESTATE AUCTION
4 Bed 2 1/2 Bath 3,600+- Sq ft Home
113 Giles Road
East Kingston, NH 03827

Terms of Sale: PROPERTY SOLD AS IS WHERE IS
$25,000.00 Bid Deposit 10% Buyers premium - 30-Day Closing
Inspection: Friday May 18th 5:30 to 7:30 PM & 2 Hours prior to auction

NOTICE: Auction admittance is limited to registered bidders & their guests only
If you want to watch please come prepared to bid!

THIS IS A MUST ATTEND AUCTION IF YOU ARE LOOKING FOR A LARGE
NEW HAMPSHIRE HOME IN A PRIVATE SETTING 45-MINUTES TO BOSTON

Quiet residential neighborhood
Large Yankee Garrison
Huge 5.23 Acre Yard
Housemaster Inspection

Click here for pictures, details and downloadable
Bidders Information Package

PREVIEW FRIDAY MAY 18th 5:30 to 7:30 PM
Free Bidder Seminar Friday May 18th at 4:44 PM
Preview 2-hours prior to the auction

3% Paid to Buyers Agent
3/4 finished basement
6 Bedroom Potential
GREAT BONES

TERMS: $25,000.00 Deposit - 10% Buyers Premium - 30 to 45 day closing - Sold with free & clear title

Click here for pictures, details and downloadable
Bidders Information Package

REASON FOR AUCTION

The seller has moved out of State and has asked that the market set the price.

THIS IS NOT A DISTRESSED SALE - THIS IS NOT A FORECLOSURE

PRIME NEW ENGLAND LOCATION NEAR BEACHES & TOWNS

The property is easy to find:

From Boston take the I-93 NORTH toward Concord, NH

Merge onto I-495 via Exit 44 A toward Lawrence (12.2 Miles)

Take RT-125 N EXIT 51-B towards PLAISTOW, NH

Turn slight right onto MA-125 - Main St

Turn RIGHT onto PLAISTOW RD / MA-125 N. Continue to follow MA-125 N (Crossing into NEW HAMPSHIRE).

Turn RIGHT onto EXETER RD / NH-111.

Turn SLIGHT RIGHT onto GILES RD go about 1/2 Mile house is on right

THIS IS A PUBLIC AUCTION MEANING ANY MEMBER OF THE PUBLIC
MAY REGISTER TO BID ON THE PROPERTY!

UPCOMING AUCTIONS

10 PRIME California Lots Saturday May 19th
CLICK HERE FOR INFORMATION

PRIME MICHIGAN COMMERCIAL RESIDENTIAL PROPERTY
Saturday June 9th Click Here for information

CHINCOTEAGUE ISLAND VIRGINIA JUNE 19th
Get Paid to Live at the beach!
Waterview home with 5 Apartments
CLICK HERE FOR INFORMATION

INTERNET PROBATE AUCTION
121 Acres 18 Oak Glen Yucaipa - California 5 to 10 Ac Home Sites
Own a piece of historic Pisgah Peak with spectacular views
INTERNET BIDDING ONLY SUBJECT TO COURT APPROVAL

REauction.com The Industry Standard
William F. "Billy" Burke, CAI - AARE
Certified Nationwide Real Estate Auctioneer
866-486-SOLD
http://www.reauction.com/

Do you have real estate to sell with no seller commissions?
CLICK HERE!

VAAR 2907-003400
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Posted by Billy Burke, CAI - AARE on 05/09/2007 03:29 PM

Comments (6)

marketing, auction, interent auction, new hampshire, coop commission, auctioneer, realtor

Post is included in group: Real Estate Auction Referrals

6 Comments on Question: Is this too much information for an e-mail blast?

Way to much! I hope you are sending this to legitimate prospects, not just to every Realtor in town. Nothing is worse than a ton of spam in my mailbox each morning. I always unsubscribe the ones that get through my filters, than mark them as spam. My ISP reports them to spamhaus etc.

05/09/2007 04:28 PM

by Jim Little, Your Sun City Arizona Realtor (Ken Meade Realty)

05/09/2007 04:28 PM

by Jim Little, Your Sun City Arizona Realtor (Ken Meade Realty)

Jim:

I should clarify this is being sent to an "Opt-In" list of people who have asked to be sent information on real estate auctions.

We really don't send anything to realtors unless they have specifically asked for information or happen to be on one of our e-mail lists.

It is also sent as a "response piece" to people who have inquired about the auction from the signs, newspaper ads, Interent ads, eBay bidding, blog ads, etc.

If you want to see what a *LOT* of information is click the link to download the Digi-Bip (Digital Bidder Information Package) with contracts, pictures, diclosures, home inspection, etc.

Thanks for the quick feedback but let me restate we NEVER send unsolicited e-mail this is an e-mail to a specialized opt-in list of 300,000 people and several "boutique" lists of auction buyers we have developed with 300 to 10,000 names on each one.

05/09/2007 04:36 PM

by Billy Burke, CAI - AARE (Pax AuctionsThe Industry Standard)

Yes. Way too much for a general blast. If it is solely an opt-in list, then maybe strip down some of the header graphics and just focus on the property... after all, you don't need to sell you anymore... they opted in.

05/09/2007 04:49 PM

by Robert Whitelaw, Broker, CEO, Realtor®, ePro (Whitelaw & Sons Real Estate Services)

Billy,

My theory on email distribution is to put just enough in to get them to come to the website. If I can drive them to the website with the email, I call that a victory. If it is compelling it will create action. If there is too much information it becomes numbing.

My humble opinion.

Good info though.

Take Care,

Robert Mayo

05/21/2007 05:23 PM

by Robert Mayo - CAI, AARE, ATS, CAGA (Mayo Auction & Realty - Your Kansas City Auctioneer)

Rob:

I agree

This one was chopped WAY down before it went out.

Thanks for the feedback.

05/21/2007 05:25 PM

by Billy Burke, CAI - AARE (Pax AuctionsThe Industry Standard)

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What does the graphic say?