I think in real estate you need to be constantly re-inventing yourself to stay ahead of the curve. In the past I've always had a bit of a chuckle when the new guys started in the office and from the first day they sat their with their laptops tapping away - Almost without fail these were the guys that failed because they were living in fantasy land, they did not work the phone, they did not bang down the doors and pound the streets. These were the things that I was doing and it was making me money. It's a different story today, beware of the guy carrying the laptop because often he understands database client management, autoresponders & drip feed email. His clients love the way they get a personal email from him each week as he has mastered push technology. This guy knows web marketing inside out and has his own face popping up in the organic and paid search results every single day, he is getting sales and listings from the web in volumes that could not be dreamed about only a few years ago. Our guy has a handful of PA's running around keeping his clients happy running his open days and advertising. Even when times get tough our guy has the profile and leverage using technology that allows him to prosper. Almost every week I meet agents who don't use resources available to them and I wonder why - is it fear or are they stuck in a rut?
Real Estate Forum
Sharon - you are soooo right. I think that there must be a course in college that convinces people that oncd they get a job, they'll just automatically be paid for attendance!
Keep up the great work.