User116182_1_t Nelya Calev
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As many of you are aware, very often a listing agent together with the seller will increase the commission for the selling agent.  The goal, of course, is to increase the chances that an agent will bring someone by to buy the home.

I have never been part of one of these deals - either as the listing agent or the selling agent, but I often wonder what exactly we are asking the selling agent to do?  After all, shouldn't the agent be just as motivated to bring a buyer to the house for 3% as he or she would for 5%.

After all, the selling agent cannot make the actual purchase decision for the home.  From the buyers' perspective, the home is just as attractive for 5% as it is for 3%.  Of course, if the selling agent gives the difference in percentage to the buyer then that may change things, but I suspect that often does not happen.

Are we asking the selling agent to steer the buyer to the home - or in other words persuade the buyer to buy this home over another one?  I do know of one case - which occurred where this did happen.

My suspicions are that many of the selling agents that do bring buyers to homes with higher commissions are more full of hope than deceit.  They obviously hope that the buyers do choose the home and possibly push them to buy the home.

However, I can see why the result of such commissions is that consumers come to distrust us.  After all, if the buyer later finds out that the selling agent received an extra-large commission for finding a buyer for the house, and the buyer didn't know of that before purchasing the house, wouldn't there be lingering after thoughts - "was I steered to this house?", "could I have paid less for it?".

 
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7 Comments on Selling agents commissions. Should it be disclosed?

Good question, the only problem with not disclosing is that the unethical agents will pay less commission to the buyers agent.  Disclosing the commission is simply so we know how much it is and so that it can not be changed

10/06/2008 12:55 PM by Jeff Payne, Real Estate in Panama City, FL (The Payne Group at Keller Williams Success Realty)


Nelva,

I am for disclosing the selling agents commission as we do for the buyer (Co-broke). In my area some selling agents are doing this. It really pisses me off when we don't split 50/50. They don't realize that a lot of time the seller leaves the listing agreement out in the open for others to look at. I guess that the selling agent figures that they are deserving of the other 1% or 2% because of their advertising. But carting around a buyer looking at homes isn't cheap either! Good Post!

 

Regards,

 

Tony DeLuke, ABR, GRI in Ohio

10/06/2008 12:56 PM by Tony DeLuke, ABR, GRI (Markley Realty)


The higher commission gives more agents an incentive to include that home in what is shown to the buyer. I feel this is totally appropriate to give an added incentive to agents. I don't see the harm in it. Builders will often offer a 5% or 6% or sometimes even 7% commission to a Buyers Agent that closes a deal. I have seen several that will even throw  in a week long paradise vacation to motivate sales in a community.  In my opinion a good practice is to split the bonus with the buyer, or simply give it all to them. You can bet he/she will be telling ALL their friends what a great agent you are. Good luck!

Betina

10/06/2008 01:00 PM by Betina Foreman- Realtor Austin Texas ,Green Homes, Architecture, Real Estate (Keller Williams Real Estate)


Hi Nelya,

I have only sold one of those homes.  The buyer chose the home on their own and I was fortunate to receive a higher commission.

10/06/2008 01:18 PM by Angelia Garcia (Francesca Realty.LLC)


Our NC offer to purchase/contracts are being have been revised.  All additional compensation (gifts, incentives, bonus, rebate) are required by law to be disclosed in a timely manner.

 

Raleigh Realtor – Pamela St. Peter

10/07/2008 03:54 PM by Lee & Pamela St. Peter Your Raleigh Realtors ~ GRI, CRS, ABR (Prudential Carolinas Realty)


Originally, we used a contract that disclosed the commission for the selling agent and for the listing agent on the sales contract.  The purpose was twofold - it provided the title company with commission information and it clearly disclosed the commission paid to the brokerage thereby providing some protection against commission disputes.  However, it was widely criticized and we ultimately revised the sales contract to change this provision to reflect the source of the commission as opposed to actual amount.  The criticism stemmed from the fact that the disclosure of the commission structure resulted in purchasers seeking price reductions tied to the reduction in either the listing broker's commission or the selling broker's commission.

As to the purchaser, it is our policy to include in the buyer's agency agreement the source of the commission and a general range for the commission.  It is our policy to disclose the commission on any transaction where we are paid a commission outside the normal commission range, which to me is anything above 3.25%.  It is also our policy to disclose any progressive commission program, agent bonus or gift supplied in connection with the sale.  In addition to our disclosure, the commission paid to us is included on the settlement statement.

The disclosure requirement presents a dilemma.  If you disclose your commission, it encourages negotiation of price to include a reduction in the selling agent's commission.  Some purchasers don't understand the time and other costs associated with showing homes.  Just because their search was easy doesn't mean that all transactions are that way.  On the other hand, where the commission is excessive (or at least outside the normal commission range), it creates the inference that you are "pushing" the property based solely on commission and are not providing objective advice.  I think our disclosure policy adequately addresses both concerns.

 

10/07/2008 04:56 PM by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty)


The compensation agreement is between the parties listed on the contract.  If it is the Seller, then the Seller and his broker.  If it is the buyer, then the buyer and his broker.  Your brokerage is entiltled to the broker compensation listed in the mls or whatever your contract with your client states it is.  It's really very simple. Ethically, this should be discussed as apples and/or oranges, not real monies.

It's a Good Life!

Fran

10/10/2008 11:05 AM by Frances C. Rokicki, Broker~Mentor,CRS (Fran Rokicki Realty, LLC)


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Real Estate Agent: Nelya Calev (John L Scott)
Nelya Calev
Bellevue, WA
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