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Great Smoky MountainsAs I mentioned in previous posts, I was an Internet pioneer. I had web pages available on a server before most people had even heard of the World Wide Web. It was a new and challenging world, completely undefined and raw, and ready to be used.

Google didn't even exist back then, but researchers at Carnegie Mellon University in Pittsburgh developed Lycos, which indexed web pages that were voluntarily submitted and became the first "search engine" of choice.

So I put as much content as possible online, and waited for the "hits" that would result. The trouble was, there were no hits. So I added more and more varied content, everything from photos to poems to stories about railroads, trying to run the gambit of possibilities.

In 1995 my father suggested: "Why don't you pick just one thing and specialize in it?"

Great Smoky Mountains Newfound Gap RoadThose words changed my Internet life. I began posting Smoky Mountain Photos, and in 1999, the final version of SmokyPhotos was born. SmokyPhotos soon rose to the top of the search engines, and to this day is still listed number one on most search engines as a source of Smoky Mountain Photographs.

SmokyPhoto's crowning achievement was to provide photographs for a major speech on education by President Georgia W. Bush in 2001. And all of this was due to the fact that I followed my father's advice and tried to specialize in one thing.

This lesson can be applied to any business. The "one-stop shop" or "we do it all" concept may not always be the best approach. It might be better to do just one thing, and do it better than any one else.

Great Smoky Mountains StreamThe key is separation, and what separates you from your competition is your perceived level of skill and expertise. My father's advice let to Internet superiority that I have not since relinquished.

So my question to you is the same sage advice of my father to me: "Why don't you pick just one thing and specialize in it?"

Photos courtesy of SmokyPhotos.com

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35 Comments on The best advice I ever received from my father, and it applies today as much as ever!

I love your photos.  I look forward to them every morning.

10/06/2008 08:24 AM by Stacey-Ann Baugh (Long & Foster Real Estate, Inc)


That was very good advice and I am glad you took it.  The photos are priceless.

10/06/2008 08:28 AM by Melody Botting Real Estate Network


Richard-your father is a wise man!  And I agree...lovely photos.

10/06/2008 08:29 AM by Nancy Pav (Long & Foster)


It is sometimes better to specialize, and have an area of expertise.  I have been positioning myself in my area as the senior real estate specialist. 

10/06/2008 08:34 AM by Carol Swain, Realtor -www.swainsells.com- Bucks County, Pa (Keller Williams Real Estate)


Awesome post Richard - I've hear such a topic more than once, and I think our fear (my fear) is being limited and maybe turning people away.  But I've heard soooo many experts talk on such a thing.  My issue is I bounce from idea to idea, but thanks to your post I might just sit down today and narrow it down.  Thanks again.

10/06/2008 08:35 AM by Steve Kappre, Gloucester County, NJ Loan Officer/Certified Mortgage Planner (Treasury Mortgage)


I really try to focus on one area and one area only. I really believe that we have so many different neighborhoods here in Pinellas county Florida, that you just can not be an expert for all of them

real estate agent in florida

10/06/2008 08:40 AM by Anne Hensel Real Estate Professional buy or sell St. Pete


Stacey-Ann...

Thanks, I appreciate the support. This moment was really life-changing for me!

Mel..

Actually, it was the best advice I EVER got!

Nancy...

It changed how I did everything!

Carol...

Brilliant, as that is one of the best emerging markets!

Steve...

It was the specialization that allowed me to succeed, and not the broad market! THX.

10/06/2008 08:43 AM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


Hi Richard.  My last office, our motto was "Mobile agent on the move." 

I will still do business all over, but I certainly am marketing myself as the local expert.

Great advice and beautiful pictures.

Thanks for writing,

Ken

10/06/2008 08:44 AM by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)


Richard, I have been preaching and training this to loan officers for years and none of them save a few (a preciuos few) have ever gotten it....EVER! Thye try to be everything to every one. Which translates into nothing to no one.

Great advice.

Bo

10/06/2008 08:50 AM by Bo Hussung/ National Title Agent (Cogent Closing Associates)


Richard:  Your father was a wise man.  And you have the proof in your SmokyPhoto's business.  My Dad was always baffled by me, and my career choices.  He and my Mom were government workers, and anything but was "just not secure."  I changed jobs four times in the first ten years of my media career.  He was quite uncomfortable with that.

Your Dad's advice makes me think of all the Part-timers in our business, or "double dippers"...you know the ones.  Loan officer AND Realtor.  I worked part-time for the first three months of my real estate career, but quickly noticed I needed ALL that time if I was truly going to make a living selling homes.  It's a leap of faith....and hard work.

10/06/2008 08:51 AM by Chris Ann Cleland, GRI (Long & Foster)


It is amazing that you recognized the power and hope of the internet while it was still in its infancy. And then couple that with you father's sage advice of find one thing and do it well obviously took your photos to a wider audience.

10/06/2008 08:58 AM by Rich Dansereau Loan Officer Knoxville TN (Home America Mortgage)


Anne...

That's a great plan. Keep on selling!

Ken...

And THANK YOU for all of your nice comments, it keeps me going!

Bo...

Is it the old "jack of all trades and master of none?" Could be.

Chris Ann...

And learning to be self-reliant. That government job sounds pretty good now though, lol!

10/06/2008 09:00 AM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


Now that is impressive.  Great advice from a wise man.  I need to go back & read your internet pioneer posts.  They must have been before my AR time. 

10/06/2008 09:06 AM by Kristin Moran ~ San Antonio, Texas ~ Real Estate (RE/MAX Access )


Very good advice and very timely! Kudos and congrats on your ability to stay at the top of your game. I love your photographs. They're awesome and so are you! Enjoy your day, Richard. <3 C. :-)

10/06/2008 09:24 AM by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty)


Richard - Your father was a wise man to give this terrific advice.  Awesome photos, as always!  I remember when we were optimizing for Excite and Lycos back in the day.  :)

10/06/2008 09:31 AM by Jason Crouch, Broker - Austin Texas Real Estate (Austin Texas Homes, LLC)


It looks like you dad was a pioneer as well.  You are so right about specializing in one thing and doing it well!  It is very difficult to be all things to all people.

10/06/2008 09:50 AM by Joan Whitebook, ABR,e-Pro,CEBA Southern New Hampshire (Buyer's Option Realty Services)


Richard - beautiful photos, and there is nothing like the wisdom of fathers. And I agree with you to specialize in one thing.

10/06/2008 10:01 AM by Sharon Paxson (Prudential California Realty)


Rich...

And it help me immensely when I decided to go online with real estate! THX

Kristin...

I just got on board early. and have been trying to keep up ever since!

Carolyn...

Thanks for the feature and all of the good words, you KNOW that I appreciate it!

Jason...

I hadn't thought about "Excite" in years. Or "Altavista!" Wow.

Joan...

It is too hard, that is for sure! Thanks, as always.

Sharon...

Thanks, my father was a very smart man, that's for sure!

10/06/2008 10:51 AM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


Over the last few weeks, I've been thinking about just this topic.  Dad's have a way of hitting the nail right on the head, don't they?  Thanks for the advice!

10/06/2008 11:44 AM by Laura Giannotta Keller Williams Atlantic (Keller Williams Atlantic Shore )


Richard, You are very fortunate to have had such a great Father who obviously took his role as a father seriously and provided you with guidance.

10/06/2008 11:44 AM by Shirley Parks San Antonio Real Estate & Luxury Homes (RE/MAX Realty Advantage, San Antonio, TX)


Hello Richard-I think this post is such great advice and it comes at a time in my life when I believe I have to start doing that. I generally have too many irons in the fire and while I can do many things fairly well, there are a lot less things I can say I'm the best at. As with any habit it will take time to switch gears but if your expertise comes from focusing on being the best at one thing then I'd say you're doing an excellent job because your Smoky photo's are awesome and it something I need to make a priority ,just as you have done not only with your photos but with your blogging. I guess being here on AR and meeting folks here and getting to know some of them better thru their blogs has made me want to be the best at one thing. So thank you for this post and showing me the results and benefits of being the best at one thing.

I've been playing catch-up since I've been back I missed a few of your blogs but I did comment on the one below about being "Whacked by the Friendship Ball"  I will get to the other ones and make a comment on those soon but I wanted to make sure you saw this comment as I wanted to thank you so much for including me in your vast circle of friends here on AR. So I hope it OK that I put it on this blog:

Hi Richard-Well, where do I start. I've got some catching up to do since my weekend away. Gary W. actually brought this to my attention before I saw it so I want to say thank you for the "mention". With you having so many friends here on AR(I can see why)I feel very honored to be a part of your circle of friends. You are a special person and a wonderful blogger who is churning out the most wonderful blogs. You are an inspiration and I've got so many ideas that keep coming to mind to do for blogs and that comes partly to do with reading your blogs daily. Now I need to be as organized and take the time to do that just as you and other daily bloggers do. I got some good pics from the weekend which I will be sharing one day this week. I've been playing catchup every since I got home and am going away again this weekend so I'll have to get a move on. So until I get a chance to blog and comment on your other blogs that you have written since I've been gone I'll close as I always do and say: KEEP BLOGGING, KEEP SMILING AND ABOVE ALL,"KEEP THE FAITH". You're getting so much closer to that goal. I KNOW YOU CAN DO IT!!!!!!!!!!!!!

10/06/2008 11:47 AM by Pat Preston (RE/MAX 1st Olympic)


What an awesome post - which will no doubt be featured soon.......!  The sage advice of parents......wisdom of the years...Specializing and niche marketing allow us to focus and capitalize on something we're good and and make it even better.....maybe even the best! :-)

10/06/2008 12:45 PM by Liz Moras - Chilliwack Realtor - Chilliwack Real Estate Sales (Associate Broker for ReMax Nyda Realty)


Laura...

It is something really worth considering!

Shirley...

Well, he also made me laugh a lot, more about that later!

Pat...

Thank you for ALL of the kind words! I think that my posts have improved late due to the quality of my READERS! I know it's hard to slip anything past you guys so I have to stay on my toes!

Liz...

I listened, and it worked the first time, and now I will make it work again! I just know it.

10/06/2008 01:21 PM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


Jack of all trades...master of none.  sounds like the  problem I have.  Most of my relatives on my wifes side think I am able to do anything, so they don't hesitate to call.  It is better to do one thing well, than a bunch halfa....

10/06/2008 01:32 PM by William Feela Owner/Broker North Branch,MN (Whispering Pines Realty)


Great advice and great photos.  I am glad you decided to listen to your dad's advice, sometime it is hard to do. 

10/06/2008 01:56 PM by Leslie Stewart – Realtor ®, CRS, eCertified (Prudential Real Estate Professionals)


Richard, Wow, it's great to hear how Smoky Photos got started.. That's where I originally found you. I WISH that I could specialize in one thing, I don't think the Lord geared me up that way, I have WAY too many interests but I DO KNOW what you mean. God bless,

10/06/2008 03:04 PM by Cheryl Gilliam Home Staging-Hickory NC (Just Heavenly Decor & Design)


Richard, there is strength in focus. Look what a magnifying glass does to a beam of light. It can burn through paper.

10/06/2008 03:56 PM by Gary Woltal - REALTOR® Dallas Ft. Worth (Keller Williams Realty)


Bill...

Ain't that the truth!

Leslie...

In this case, he was right on the money!

Cheryl...

SmokyPhotos will be getting a complete overhaul later this year, with over 2000 more good photos! Wow.

Gary...

It sure can!

10/06/2008 04:12 PM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


Sage advice from Papa Weisser. Find One thing and do it better than everyone else. Can't remember how many upcalls I've received where the caller said their loan person was also going to be their agent. Many are My clients today.

10/06/2008 04:45 PM by Cameron Wilson: Murrieta/Temecula/ Menifee California Real Estate (Century 21 Tri Valley Realty)


Richard~Your photographs are simply breathtaking! 

I have been using this philosophy in my SEO work on my website, and it really has started to pay off!  I guess the more things change, the more they stay the same. 

10/06/2008 11:47 PM by Meridian Idaho Real Estate ~ Pam Pugmire (Bridgetower Real Estate)


Great advice sir and well worth heeding.  Thank you my friend.

10/07/2008 05:46 AM by Don Rogers REALTOR®, CRS O'Fallon MO & St Charles County MO homes (RE/MAX Gold)


Cameron...

Youcannot do it all and do it right ... can you?

Pam...

All you have to do is narrow it down and focus, you can't be the expert on everything!

Don...

You are most welcome!

-Richard W.

10/07/2008 08:38 AM by Richard Weisser Coweta Fayette Real Estate ERA United Realty


I am very impressed not only with your photography, but your ability to impart practical wisdom. Keep up the good work!

10/07/2008 11:51 AM by Integrity Mortgage Funding


You are genius with a camera and with a story.....the perfect combination for a great post.

10/22/2008 10:57 PM by Julie Chapman Realty Homes Brunswick Georgia


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Real Estate Brokerage: Richard Weisser Coweta Fayette Real Estate ERA United Realty
Richard Weisser - Coweta Fayette Real Estate - Newnan homes for sale
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Richard Weisser Coweta Fayette Real Estate ERA United Realty

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