As I mentioned in previous posts, I was an Internet pioneer. I had web pages available on a server before most people had even heard of the World Wide Web. It was a new and challenging world, completely undefined and raw, and ready to be used.
Google didn't even exist back then, but researchers at Carnegie Mellon University in Pittsburgh developed Lycos, which indexed web pages that were voluntarily submitted and became the first "search engine" of choice.
So I put as much content as possible online, and waited for the "hits" that would result. The trouble was, there were no hits. So I added more and more varied content, everything from photos to poems to stories about railroads, trying to run the gambit of possibilities.
In 1995 my father suggested: "Why don't you pick just one thing and specialize in it?"
Those words changed my Internet life. I began posting Smoky Mountain Photos, and in 1999, the final version of SmokyPhotos was born. SmokyPhotos soon rose to the top of the search engines, and to this day is still listed number one on most search engines as a source of Smoky Mountain Photographs.
SmokyPhoto's crowning achievement was to provide photographs for a major speech on education by President Georgia W. Bush in 2001. And all of this was due to the fact that I followed my father's advice and tried to specialize in one thing.
This lesson can be applied to any business. The "one-stop shop" or "we do it all" concept may not always be the best approach. It might be better to do just one thing, and do it better than any one else.
The key is separation, and what separates you from your competition is your perceived level of skill and expertise. My father's advice let to Internet superiority that I have not since relinquished.
So my question to you is the same sage advice of my father to me: "Why don't you pick just one thing and specialize in it?"
Photos courtesy of SmokyPhotos.com
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I love your photos. I look forward to them every morning.