User45403_1_t Dean Guadagni
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Reuters.com published my deansguide article (9-19-08) "Drudge Report: Proof Outbound Link Strategy Keeps Readers Coming Back" and the concept behind the article may be worth another look. The premise that most experts support:

1. Do not send your readers away from your site by providing outbound links

2. Sending readers away from your site means they will not come back to your site

3. You will be converting your readers into somebody else's readers by linking outbound

Reality

1. Outbound linking does not mean your readers will always leave on each visit

2. Readers that leave will come back because you have established your site as a place that provides value and answers

3. Other site's content becomes your strength as you help people find quality information

4. Outbound links will bring readership back to your site from the sites you link to

5. Time spent on your site will actually increase as readers bounce back from the outbound links to find additional information

The article published at the Business and Finance page on Reuters.com and on deansguide

 

 

 
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5 Comments on Outbound Link Strategy: A Second Look at Drudgereport Strategy

Dean it is also good to link to a source that google has trust in as it will make the blog itself also looked upon favorably as well.

10/05/2008 01:41 PM by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)

I agree. I think its not going to hurt to be sending people to places that you found valuable. Wouldnt they find value as well?

10/05/2008 04:41 PM by Eau Claire Wisconsin Real Estate Agent & e-PRO® Realtor® Shane O'Gorman (Eau Claire Realty, Inc.)

Bill, right on the money! Yes trust, google juice, and powerful sites are always good to link to in any strategy! Thanks for joining the conversation Bill!

Shane, great to see you. I agree sending them away will bring them back. I hope you will hang in with Aaron Rodgers as he really is a talent and the Pack will be back--that is if you are a Packer's fan.

dean

10/05/2008 11:14 PM by Dean Guadagni (Inner Architect; Inner Architect Media)

Great advice. Thanks for the tips. I agree good links will help us and our consumers.

10/06/2008 05:54 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)

Hi Gita, thank you! I think it is a solid strategy and one Realtors could incorporate amongst themselves. Imagine if you had an office full of great Realtors, all with blogs, and you all linked to each others latest articles on a daily basis. Very powerful--if the agents could trust each other. Thanks for joining the conversation!

dean

10/06/2008 09:30 AM by Dean Guadagni (Inner Architect; Inner Architect Media)

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Real Estate - Other: Dean Guadagni (Inner Architect; Inner Architect Media)
Dean Guadagni
San Rafael, CA
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Inner Architect; Inner Architect Media

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