Hello fellow activerain aficionados
To get an upper hand on response to ourselves the emergence of response generated marketing is taking off.
I thought I would share some ideas that may bring some folks more business.
Remember when you would go walk a car lot because no one was going to drive you nuts on a Sunday at the dealership?
The same approach hold true to RGM.
The placement of small ads that offer the consumer something really has worked for me.
It may be a 2 x 3 ad with the BOLD header on top that reads Warning: "Do not list your home until you get this report.
The bulk of the short ad will read " 19 questions you must ask a Realtor before you list your home."
I always put my 800 number and the 800 number gets the phone number even when blocked.
If someone calls you, or contacts you they already have the idea of listing.
I follow up with a call that simply goes " I have your package for you, and I would also like to take a look at your home that you are interested in selling.
I have about 30 flyer's that I use, and they are going back into my documents.
FSBO, expired, or RGM material all I need is a little extra to my trade tools.
happy selling to you
Regards
Tom Braatz
Re/Max Realty Center
Good reminder to use your IVR system to build new business and not just manage current business