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Richard Foster caught my attention with a recent blog post.  In his post, he vented his frustration of working in a field where practically anyone who breathes can get a license to practice.  He went on to use examples of other occupations which have more stringent requirements for licensure such as hair dresser and nail technician.

Richard suggested weeding out the part-timers by increasing dues dramatically.

But, will this really fix the broken system?

Won't Brokers continue to recruit and recruit and recruit without regard to ethics, education and professionalism?  (I'm talking about Realtors here, not licensees who aren't members of NAR and aren't promising to be ethical in the first place).

Does the fault lie with current commission based structure?

Think about it.....with the current structure, agents do not get paid one dime unless they close a sale.  Isn't that, in and of itself, inherently asking for unethical behavior?

Can an agent who is say, facing personal financial difficulties, really be expected to look out for the best interests of their client over their own family?  Is it really fair to put someone in that position to begin with? (Yes, I know the Code of Ethics and what it says....I am talking about DESPERATE times calling for desperate decisions where the Code may be "forgotten").

In order for an agent to survive financially, they must be successful enough and disciplined enough to ride out the low periods for extended periods of time.  I have met top agents who have gone months without a paycheck while still shelling out tons of money for marketing, gas, supplies, dues, etc.  That's the life of an agent, right?

Some Brokers have tried the salary + commission structure.  Well, doesn't that put even more pressure on the agent to "perform" (i.e. make sales) or risk losing their salary or being fired?  Are Brokers really willing to pay an agent a salary for a few months without a closed sale?

For a buyer or seller to truly get unbiased representation from their agent, how should the agent's pay structure be defined?

  • A salary plus a commission based off of the client's satisfaction with their agent?  What if the sale didn't close and it was because the agent was looking out for the client's best interests and the client is happy it didn't close?  Who pays the agent for sticking to their guns and looking out for their client?
  • A pay-as-you go/fee for service system where the agent charges the client an hourly fee for services rendered and expenses?
  • A "team" based commission model where a client hires a team and each team member is paid a salary from a pool of the total commissions earned by the team.

Of course, Brokers and the industry in general need to redefine "success" in real estate as creating happy clients instead of dollar signs.  Seriously, is the "Number 1" agent ever really the "best" agent????

Tina in Virginia

 

 

 
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3 Comments on How Do You Fix a Broken System?

Interesting points.  Do you think micromanaging would help? No one wants that.  Have more peering eyes into what a Realtor is doing? I don't want that either.  I do think that whatever the solution is, it may actually hurt those that are not unethical. Ie. more dues.

09/03/2008 12:48 PM by Angelia Garcia (Francesca Realty.LLC)


Wow...hourly pay...what a nice thought. Don't think it will ever work though. I'm hoping that this down market will shake out some of the part-timers who aren't even making enough to cover their expenses. Seriously, how long can they hang on?

09/03/2008 12:54 PM by Julie Snyder (Long & Foster Real Estate, Inc.)


The problem is not agents! The problem is owner brokers and managers not setting minimum standards in there office. (see my post) 

For some reason everyone I talk to says that part timers should get out of the business, but every broker I know hires part timers and hopes for the best. but how many broker and managers let agents go ?(not very many) The reason they do not is because they do not have to pay salaries. Many think it does not cost anything to keep them and they just may bring write some business (someday) IT does cost the company and industry a great deal. Non professionals reflect badly on the company and cost sellers a great deal of time and money.

Owner broker and managers are the fix! We should not blame unprofessional agents that have not been trained properly.

Just last week I had a new licensee walk into the office inquiring about working with our firm. I ask a couple of questions and discovered all this person wanted to do was a couple of BPO's/REO per week for the 50 or 60 dollars each. I politely told them that our company was not a good fit.  

We should not set the bar too high for getting a license, however we should as an industry demand professionalism.

 

09/03/2008 01:06 PM by Steve Aubertin (Maximum Results Realty)


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Real Estate Agent: Tina Merritt -  Virginia Beach Real Estate (Long & Foster Oceanfront - Virginia Tech Hokie)
Tina Merritt - Virginia Beach Real Estate
Virginia Beach, VA
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Long & Foster Oceanfront - Virginia Tech Hokie

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