User128869_1_t Karl Peidl
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I just got off the phone with a customer that is about to get taken advantage of, but there is nothing I can do about it. 

It all started with a voicemail I received.  The customer, who I have never previously spoken to, left a message requesting a Good Faith Estimate for a purchase.  He asked that I call him immediately as he plans to make a decision today.  Today being Friday, the last business day of the month, and the beginning of a long holiday weekend, I still managed to get back to him in under an hour.

When we spoke, he initially said he would provide me with whatever information I need.  I began to gather the basic loan information and everything was going according to plan.  He then refused to provide his social security number when I asked for it.  I explained how Fannie Mae, Freddie Mac, and even FHA all have risk-based pricing.  I also explained the value I place on integrity and that I would not want to issue a Good Faith Estimate based on pure speculation.

The customer became very argumentative.  "I have spoken to 10 other banks today and none of them have asked for this information.

For a moment, I attempted to rationalize with him.  He then said he was making a decision on his lender in 10 minutes so I needed to decide if I wanted his business. 

Now, I'm not in the habit of turning away potential business, especially in the current market, but this statement helped me to easily make my decision.  I simply wished him luck with his decision.  He sat on the phone for 10-15 seconds in stunned silence before ending the call.

I'm sure that whatever this customer now thinks of me, it certainly is not something good.  What he doesn't know is that I feel very bad for him right now.  He has chosen to make the biggest financial decision of his life based on nothing more than hypothetical numbers.  The loan originator that earned his business is the one that low-balled him the most.  The closing date on his purchase is September 30th.  He does not have a lot of time, thus he was in a rush.  He thinks he knows more than he actually does, thus he wanted total control of the situation.

I imagine he has already called the lender with the lowest quote, and possibly already requested an interest rate lock.  I imagine the loan officer is assuring him that the GFE he sent was accurate.  I imagine that at some point (probably very close to closing) there will be a problem.  Something unforeseen will arise.  The rate will go up.  The fees will increase.  The borrower will be mad.  The loan officer will blame it on not having all of the information up front.  The customer will have no choice but to pay the higher cost as he will not have enough time to change lenders. 

Right now, the customer sees me as a loser.  In the end he will be the loser.  And today, I feel sorry for him as he did not allow himself the opportunity to work with a true professional

 
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11 Comments on Mortgage Rate Shopping - DON'T DO THIS!!!

Karl,

I have a funny feeling he'll be back. Heck, I'd might even follow up with him in a few weeks to see how it's working out for him in case his ego is to big to allow him to give you call.

Michelle

08/29/2008 03:55 PM by Above All Financial Services -Pennsylvania Mortgage Broker


Karl, I agree with Michelle. He didn't do any research at all and will probably not close. But, even in this market, is he worth the trouble? If someone does not want to be educated, they are almost impossible to educate. If he had taken 1 minute to Google your name and read your AR profile he would have learned you were ethical. How could anyone possible give a GFE without knowing the credit? Okay, I'm finished with my rant. 8-)

08/30/2008 07:33 AM by Tara Colquitt, Consumer Credit Advocate (Tara Colquitt, The Credit Woman)


When will clients realize its not about rates? It's about payment.

08/30/2008 08:40 AM by Nancy Larson (M & T Bank)


Weel thought out and constructed piece, man!  I want to reblog it.

 

I want everyone i talk to from here on out to read this before they go with 'the other guy'

 

Rock and Roll man!

 

Chris the Implementer

08/30/2008 10:12 AM by Chris Brown - Orlando Mortgage Pro | Orlando Credit Repair | CMPS (www.OrlandoMortgagePro.com)


Thank you all for your comments, and Chris for the compliment of the re-blog.  I guess there will always be those who don't want to be helped. 

08/30/2008 02:56 PM by Karl Peidl (Superior Mortgage Corp)


Like him there are thousands of others doing the same thing. They heard someone say, "an LO should provide a GFE" - so now these folks are going out their trying to out smart the LO - becuase of the things they have heard about banks from the CNN, ABC, NBC and CBS "1 minute financial gurus".

This is why more of those in our profession need to invest more time and money in educating our customers.

08/31/2008 05:09 AM by Eliud Gautier (Foster Gautier Real Estate)


Eluid - For the most part, I have avoided watching the "news" for the past 3 months just to avoid being bombarded by the negativity of the media.  I do however check in from time to time to see just how far off base these so-called experts are.  It is both funny and sad at the same time.

09/02/2008 04:52 PM by Karl Peidl (Superior Mortgage Corp)


But unfortunately, these financial news reporters are dictating the way customers are reacting so we have to be ready to counteract the misleading information by these reporters. This is why our office should be centers of financial education for the sake of our industry and the clients needing our services.

09/02/2008 05:56 PM by Eliud Gautier (Foster Gautier Real Estate)


Eliud - It is easy for you and I to understand that.  The public as a whole has been taught by the media and by the actions of the unscrupulous among us that we cannot be trusted.  In order for us to provide the helping hand that most people need, we must overcome these obstacles to earn their trust and prove ourselves worthy.  It is not a simple task but it is one we must undertake to survive.

09/03/2008 12:55 PM by Karl Peidl (Superior Mortgage Corp)


Karl, this is why the national real estate organization I belong to subscribes to a higher standard as it relates to ethical practices. The National Association of Hispanic Real Estate Professionals has launched a campaign promoting the Code of Ethics - called En Confianza (In Trust)

So you and I are not alone - we have some trade organizations finallyrealizing their responsibility in watching over their own membership. If the entities responsible with the supervision of their industry don't do it - then we'll have legislators with good intentions - but with no business sense dictating our industries practices. And this could be disastrous.

By the way, you don't have to be Hispanic to join and subcribe to this Code of Ethic.

09/03/2008 06:34 PM by Eliud Gautier (Foster Gautier Real Estate)


Eluid - One of my colleagues here is a member of NAHREP.  Perhaps I will join her at their next gathering to learn more about the organization. 

09/11/2008 04:29 PM by Karl Peidl (Superior Mortgage Corp)


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Loan Officer: Karl Peidl (Superior Mortgage Corp)
Karl Peidl
Hammonton, NJ
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Superior Mortgage Corp

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