If you are creating leads from your website and yet you are not converting them into closed transactions you are probably not following up in the most efficient and effective way. If your internet leads are not producing the results that you want, ask yourself the following questions:

1.      Are you contacting internet leads within a maximum of two hours?

2.      Does your website require certain information from your visitors?

3.      Are you marketing your website?

If you answered "NO" to any of these questions then you are most likely not doing those things that are necessary to most effectively convert your internet leads. You should take a few moments to evaluate how you are marketing for and following up on internet leads.

I will evaluate my lead follow up system when it comes to internet leads. My follow up will include contacting internet leads within two hours (at the most) of their request for information. I will make sure that I place my prospects into a drip email campaign and talk with them on the phone on a consistent basis. By responding to my internet leads correctly, my conversion ratios will improve and I will increase my revenues.

This week's document: Five Ways to Help You Agents Close More Business