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REALTOR Marketing Challenged by Gas Pumps

According to the NAR Survey of Home Buyers and Sellers (2007), buyers who search online real estate want to see the following (In order of importance):

Pictures
Property Descriptions
Virtual Tours
Area info
Maps
Agent Info

Now, most real estate agents look at this list and immediately see #6 and get all upset. What? It’s not about me? They don’t want to see my high-school photo? Oh no!

Of course, they completely skip numbers 1-3, as countless entries in our blog continue to point out that too many sellers would be better off putting their own photos online, considering the complete lack or poor quality of some of the stuff that shows up on REALTOR.COM. And yes, the average listing sheet is still pathetic, compared to some of the print marketing that other companies - like computer and car companies - send out.

Read the rest of this blog entry at our website www.matthewferrara.com

Posted by Matthew Ferrara on 08/29/2008 01:30 PM

Comments (2)

realtorcom, realtors, marketing, internet, nar survey, buyers, sellers, photos, web marketing

2 Comments on REALTOR Marketing Challenged by Gas Pumps

Where do the gas pumps fit into this?

11/08/2008 03:14 PM

by Georgina M. Hunter R(S) e-Pro Maui Real Estate Sales (Jim Sanders Realty Inc. - Maui)

Read the rest of the blog entry and you'll see how gas pumps have VIDEO MARKETING on them, while REALTORS are still handing out listing sheets and have awful (if any) videos on their listings online...

- Matthew

11/10/2008 04:04 PM

by Matthew Ferrara (Matthew Ferrara & Company)

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