User5342_15_t Tracy Santrock-Cary NC Real Estate Blog
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Every Tuesday morning the agents in our office get together for a powwow with our Broker in Charge for our weekly sales meetings as much of the other Realtors® around the Triangle do.  After the meetings we go on Tour - yes, we still have Tour in Cary, NC.  We visit all of the new listings in the office.  Then we get together for a weekly builders luncheon.  Since we have had so much new construction going on this side of Cary the agents are not lacking for a nicely catered luncheon.   

Several months back I decided to start taking my camera with me to the luncheons - which have nowBlogging for Business evolved to me taking my camera and my Flip Video when I have a chance.  I carry them both everywhere I go.  Most agents say "Why do you go to such an effort to bring your "techy toys" with you everywhere I go?"  You can't possibly generate any business with those gadgets.  Although most agents are bewildered at the response the proof is in the results.   

I wrote one blog this year after attending a lucheon at one of the new communities that has yielded over $2M in sales and listings since April of this year.  The community that fed me gave me lots of great details on the homes, amenities, etc.  I wrote a really action packed blog with links, photos, links to things going on in the community, builders, quality of construction, you name it.  It's not just the blogging that makes the difference - it's the quality of the blog.  Prospective buyers that read through your blog want to know that you really understand the area, know the builders, and know the community.  If you truly know your "stuff" it will come through in your blogs.  If you are a "rookie" and haven't quite got the hang of it yet that will shine through.  Successful blogs and localism posts comes with time, experience, and a great sense of humor(I'm working on that).   

 Localism PostsI'd say the hour or so that I spent that night after the luncheon writing about the community paid off in spades.  I've received two lead calls on the community.  One ended up buying my listing in another community and another is listing their home with me and buying in the community.   

There are a lot of skeptics out there that don't believe it can be done but it's the brave warriors willing to take the risk that are reaping the rewards!

Related Posts:

Fonville Morisey Buyer Agency - The Advantages of Using a Buyers Agent

Fonville Morisey Buyers Agent >> "Sealing the Deal" one house at a time 

Fonville Morisey Buyers Agent >> Attention Buyers - Show your agent you're ready, willing, and able to BUY now 

Cary NC Real Estate>>1st Time Homebuyer's Online Toolkit 

Old World + New World = My World of Real Estate

Why choose Fonville Morisey for your next Realtor® in the Triangle Area?

 

 
Post is included in group: Active Rain Block Party
Post is included in group: Inspiration !!
Post is included in group: Just Sold! and Success Stories
Post is included in group: Real Estate Rookie

28 Comments on A single blog translates to $2M in Sales!

Congratulations for that success. My guess is that you could provide other success stories in addition to this.

Is there a chance that you could link to the post. BTW, I am giving a training session this Tuesday to some real estate agents on internet marketing. They think I am covering blogging, but I think I am going to give a broader coverage.

I plan to show some of your listings in the presentation, as examples of what can be done well.

You gave a training session some weeks ago. How did that go? Any suggestions would be appreciated.

Richard

08/23/2008 10:01 PM by Richard Smith Mortgages Home Loans FHA TN GA AL (American Acceptance Mortgage, Inc)


Congratulations!  Gives hope to the us who have not yet fulfilled our ambitions on this site.

I hope to learn from those of you who are enjoying success.

08/23/2008 10:52 PM by Linda Mae McCannon (20th Century Realty)


Tracy... this is an excellent story for several reasons....  the gadgets and such, but more so, the details in your blog, about the community and such. And yes, showing personality, humor, and expertise with knowledge....  overall, the quality will shine through. And this is a great testament for the newbies....which is why I am flagging this.  Great job and congrats...

jeff belonger

08/23/2008 11:50 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Tracy - you certainly have some incredible blogging skills.  The extra research and the time spent formatting and making it all look great pay off!

08/24/2008 07:53 AM by Stanton Homes - Penny Hull: Raleigh Area Custom Home Builder (Stanton Homes Inc - Raleigh Custom Homes)


Hi Tracy. Loved hearing about your success story. I totally agree with you, and have seen several good quality leads come about because of my blogging over the past few months. Also, i finally got a flip video. Take care.

08/24/2008 07:57 AM by Michael Sahlman e-PRO - Miami Beach Florida Real Estate (www.HomesForVIPs.com - Keller Williams Realty)


Richard - sometimes Members Only posts are seen in public and clients can be sensitive so shoot me a PM and I'll send you the link.  It was a good post but I've think I've done better since then.  However, I was the first and did a really thorough job and that's why I generated the business.

Linda - Hope is critical in business and life.

Jeff - Appreciate the kudos! It's all good

Penny - Wow! I appreciate that comment coming from you!

Michael - Get busy w/the flip.  I have faith in you!

08/24/2008 08:41 AM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


Tracy,

Great Job!  In reading your posts about the communities, I really feel your knowledge, passion, and expertise....just what you want to convey!

Dick Beals

08/24/2008 09:01 AM by Wilmington Real Estate 4U


Aw - thanks Dick!  It's been a long road out here in AR land for the past couple of years.  However, I feel that taking the Road Less Traveled has helped me grow/develop as an agent too!

08/24/2008 09:51 AM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


Tracy, you are such the local expert for Cary and surrounding area and I am so happy for you that it is paying off for you.

08/24/2008 11:53 AM by Gary Woltal - REALTORĀ® Dallas Ft. Worth (Keller Williams Realty)


Tracy - your glass is brimming over with optimism and now your success Rains onto us all!  Thanks for sharing the possibilities.

08/25/2008 07:36 PM by Lynn Afton, REALTORĀ® in area surrounding Big Rapids, Michigan (Greenridge Realty Oakmont)


That's awesome!  I know, I haven't done 2Mil, but I have gotten business from as far away as England, and have made business partners because of AR that should produce money for some time!

Signature

08/25/2008 10:12 PM by Ronald Gillis, CNSA Southwest Florida Notaries, Port Charlotte, 941-7-NOTARY (Southwest Florida Notaries (Mortgage Notary Signing Agent))


Tracy - Some are just never going to get it.  There will be a few that come up to you and ask what it is exactly you are doing.  But the rest never will. 

08/31/2008 08:54 AM by Steve Scheer - Denver Real Estate - Highlands Ranch Real Estate (RE/MAX Masters, Inc.)


Congratulations that's an impressive story. Gotta pack up that camera tomorrow :-)

09/01/2008 09:55 AM by Judy Peterson (Prudential Fox & Roach Realtors Devon )


Good for you! Use of the technical gadgets puts you a tier up in my mind. Keep going and we will keep an eye on your posts to see what we can apply to our own business models.

09/01/2008 10:03 AM by Patrick Randles (Sunstreet Mortgage)


Wow!

What a great idea----eat free and make it pay off for you two-three fold.  This idea will even make those usual broker luncheons given by someone else more beneficial.

Talk about thinking outside the box, you win the prize.

 

09/01/2008 06:40 PM by Team Honeycutt (Allen Tate)


Congratulations on your business....thank you for sharing and motivating all of us out there..

09/02/2008 09:29 AM by Sonja Adams (Samson Realty, LLC)


Tracy - What a great way to capture community news and information to share with potential clients!  I bought a Flip video camera about 2 months agao.  I've used it to send house video shots to out of town clients.  I've had some tech difficulties since then which need to be resolved (haven't had the time) but will soon.  I'm so glad to hear that you've experienced such success.  I've always enjoyed your blog content and I can tell that it's paid off for you.

09/02/2008 11:52 AM by Lynn Johnson, Owatonna, MN Real Estate (Coldwell Banker Home Connection)


Thanks for the post, and congrats, Tracy. I hope to work towards achieving the success you have. I have a few leads from AR that may translate soon.  I do like your idea of taking the camera around. I have been thinking about it, but haven't gotten around to it.  Thanks for the inspiration.  As for video, I will have to learn how to use my video-camera first.

09/02/2008 08:27 PM by Sherry Sim, SRES, E-Pro Covering the Beautiful Central Coast CA (RE/MAX Seven Cities Realty)


Congratulations, Tracy. I, too, have found that blogging about a community has paid me back in spades.

09/02/2008 08:36 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


Sherry - It takes a while to focus on a niche and work it.  That's where I see the biggest transformation.

Sharon - You're one of the best. Keep up the great work.

 

09/03/2008 06:54 AM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


Thank you Tracy, this posts have given us all ideas as to what we can do to generate more business based on what we are already doing, all we have to do is put the pen to it and tell others about it. I am new at this, but I am getting the hang of it, your post is encouraging, thank you again.

 

Antonio & Alexia Cardenas "The Realtors In Motion"  www.ListedbyAntonio.com

09/03/2008 11:41 PM by Antonio & Alexia Cardenas "The Realtors In Motion" Remax In Motion (www.ListedByAntonio.com)


Great idea for a builder's open house.  I carry my camera most places now, too....I like the idea of blogging about the new community...congrats, Tracy!!!

09/04/2008 02:11 AM by Debra Kukulski-GRI;ABR;RECS;e-PRO Real Estate Expert Northern Illinois (Re/Max Unlimited Northwest)


Tracy,

The more fresh useful information we get before prospective buyers the more likely they are to hire the "expert" who did all the writing. Congrats and keep up the good work.

09/05/2008 01:51 PM by Mike Frazier, Dyersburg Tn Real Estate (Carousel Realty of Dyer County)


Tracy -

Hard work pays off and love the name.........Tracy no "E".

09/13/2008 08:52 PM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


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Real Estate Agent: Tracy  Santrock-Cary NC Real Estate Blog (Fonville Morisey)
Tracy Santrock-Cary NC Real Estate Blog
Cary, NC
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Fonville Morisey

Office Phone: (919) 656-5310
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Welcome to my Triangle Area Real Estate Blog. This blog provides Triangle Area real estate information and resources to guide homeowners and buyers through the process of selling and buying a house, townhome or even investment property. If you are interested in Triangle Real Estate, please e-mail me here for a personal response! Thanks and let's get blogging! VideoAd by Mixpo


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