
Every Tuesday morning the agents in our office get together for a powwow with our Broker in Charge for our weekly sales meetings as much of the other Realtors® around the Triangle do. After the meetings we go on Tour - yes, we still have Tour in Cary, NC. We visit all of the new listings in the office. Then we get together for a weekly builders luncheon. Since we have had so much new construction going on this side of Cary the agents are not lacking for a nicely catered luncheon.
Several months back I decided to start taking my camera with me to the luncheons - which have now
evolved to me taking my camera and my Flip Video when I have a chance. I carry them both everywhere I go. Most agents say "Why do you go to such an effort to bring your "techy toys" with you everywhere I go?" You can't possibly generate any business with those gadgets. Although most agents are bewildered at the response the proof is in the results.
I wrote one blog this year after attending a lucheon at one of the new communities that has yielded over $2M in sales and listings since April of this year. The community that fed me gave me lots of great details on the homes, amenities, etc. I wrote a really action packed blog with links, photos, links to things going on in the community, builders, quality of construction, you name it. It's not just the blogging that makes the difference - it's the quality of the blog. Prospective buyers that read through your blog want to know that you really understand the area, know the builders, and know the community. If you truly know your "stuff" it will come through in your blogs. If you are a "rookie" and haven't quite got the hang of it yet that will shine through. Successful blogs and localism posts comes with time, experience, and a great sense of humor(I'm working on that).
I'd say the hour or so that I spent that night after the luncheon writing about the community paid off in spades. I've received two lead calls on the community. One ended up buying my listing in another community and another is listing their home with me and buying in the community.
There are a lot of skeptics out there that don't believe it can be done but it's the brave warriors willing to take the risk that are reaping the rewards!
Related Posts:
Fonville Morisey Buyer Agency - The Advantages of Using a Buyers Agent
Fonville Morisey Buyers Agent >> "Sealing the Deal" one house at a time
Fonville Morisey Buyers Agent >> Attention Buyers - Show your agent you're ready, willing, and able to BUY now
Cary NC Real Estate>>1st Time Homebuyer's Online Toolkit
Old World + New World = My World of Real Estate
Why choose Fonville Morisey for your next Realtor® in the Triangle Area?

Congratulations for that success. My guess is that you could provide other success stories in addition to this.
Is there a chance that you could link to the post. BTW, I am giving a training session this Tuesday to some real estate agents on internet marketing. They think I am covering blogging, but I think I am going to give a broader coverage.
I plan to show some of your listings in the presentation, as examples of what can be done well.
You gave a training session some weeks ago. How did that go? Any suggestions would be appreciated.
Richard