Even The Devil Needs a Little Online Reputation Management

picture of online reputation management

Courtesy of eVisibility.com a fantastic internet marketing agency

Online reputation management is all about having a  online presence that will allow you to quickly respond to any challenge of your service, products, or business that shows up in a Google search of your surname or business.

The Yelp's of the world and consumer comments are not always accurate nor correct. Your competitors may also play dirty pool and create their own "erroneous false" reviews in order to tarnish your image, company image, and public perception.

Step #1 Blogging

The fastest method to defending your surname or business name reputation online is creating a blog. Websites help but due to their lack of fresh continuous content, they do not stand a chance in the SEO wars that are being waged online

Step #2 Monitor

Monitor your surname and business name on a weekly if not daily basis. Note who shows up on your page one searches. Investigate what they are saying and why they are placing for your keywords or names

Final Final

Without a method to respond or interact immediately to bad reviews or erroneous reports your reputation is at stake. If you don't perform basic analytics on your surname, business name, and keywords you run the risk of somebody making statements you do not want on key Google searches. Defend yourself do your homework

 

 

 
Post is included in group: Realtors®
Post is included in group: Blogging & SEO
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Online Marketing - Tips, Advice, Wisdom
Post is included in group: Real Estate Rookie

5 Comments on Theme of the Day Is Online Reputation Management: Bring Your Hammer With You Aka The Blog

Dean,

     Funny cartoon, and thanks for the tips as always!

08/07/2008 05:20 PM by Joshua and Kathy Schmidt (Coldwell Banker Advantage Realty-Cabot)


Thanks Josh and Kathy! I could not resist this cartoon.

dean

08/07/2008 05:36 PM by Dean Guadagni (Domus Consulting Group; Inner Architect Media)


Hey Dean, thanks a ton for the kind words you had for eVisibility and we are glad that you enjoy our cartoon!

I wanted to add that you should stay away from leaving comments on the blogs that bash you because all you are doing is re-enforcing that site's rankings by offering your content to it. It will also most likely jus fuel more discussion.

It is really important that you clear at least the first 2 pages of any negative search results when it comes to your name and your company name. We specialize in this. One of our methods includes creating as many social profiles as you can online. Facebook, LinkedIn, Digg, Flickr, Crunchbase, etc.

 

08/07/2008 05:41 PM by Miguel Salcido


Miguel, impressive turnaround on this article Miguel. The fact that you knew it was up and responded this quickly in and of itself is noteworthy. As for leaving comments, I truly do understand your point on fueling a site's SEO or Google juice.

In many cases in real estate it is best to address a problematic statement directly at the site of origination. Yes it helps their placement but at that point the idea that is most important is to offer rebuttal and drop your own url.

I agree wholeheartedly that clearing the top 2 pages is a great strategy. Utilizing social media sites like the ones you named is a quick and function method of rising quickly in Google search rankings for your surname and business.

What I am most concerned with is making sure people understand the importance of blogging. Owning their own content through a blog is the best way, imho, to protecting your reputation.

The danger in utilizing the sites you named is that you may not be able to find placement for your own blog if these powerful sites are occupying your top page. That is a real concern for Realtors who must have an online presence beyond Active Rain and social media sites.

Thanks for jumping in and I suggest everyone take a look at what you guys are offering! Best wishes.

Dean

08/07/2008 06:33 PM by Dean Guadagni (Domus Consulting Group; Inner Architect Media)


Very interesting. I hadn't thought about how blogging becomes a powerful weapon -- for not only offensive purposes, but also defensive purposes.  Attila the Hun would have loved it.

08/08/2008 06:34 PM by Kevin McGourty - Moving Help - nationwide (MovingHelp.com)


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Real Estate - Other: Dean Guadagni (Domus Consulting Group; Inner Architect Media)
Dean Guadagni
San Rafael, CA
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Domus Consulting Group; Inner Architect Media

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