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What are the top 5 links visitors want to see on a real estate agent's site?

To answer that question we have several different types of visitors, a few examples are:

  • Buyers
  • Sellers
  • Investors
  • People relocating (potential buyers yes...but looking for more in-depth info than a local buyer)
  • Renters

Let's look at the first two - Buyers and Sellers - and see what their needs are.

Local Buyers are looking for:

  1. The ability to search for a list of properties that are for sale
  2. Property specific info (i.e. Bedroms, SF, price, other amenities)
  3. Comparable sales in the area - this helps them determine "value"
  4. How much will this cost me (down + closing costs and the monthly payment)
  5. What is the buying process and what is your role in it
  6. Perhaps school info if I have kids and I am moving outside of our current school district

Sellers are looking for:

  1. They want to see your listings posted on your site as "featured properties"
  2. How will you determine the value of their property - will you provide me with a price opinion?
  3. What is your general process for selling a home - most don't expect you to put everything out there on the net, but they need some idea of your marketing strategy and plan
  4. Testimonials of other sellers (not buyers)
  5. What can they do to get top dollar and a sale in a reasonable amount of time

There you have it...the top 5 links that most buyers and sellers are looking for when they visit an agent's site.

Is your site up to snuff?  Is it generating leads (not hits) for you?  If not, I'll take a look at your home page and offer you some tips.  You can post a comment here or contact me through AR and I'll respond privately to you.

Happy Sales...

Jeff

Profile: http://activerain.com/jeffscoaching

Website: http://www.ImpactYourSalesNow.com

 
Post is included in group: Realtors®
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Post is included in group: The Art Of Marketing You
Post is included in group: Real Estate Rookie

19 Comments on Part 5: Is Your Internet Presence All It Should Be?

Thanks for the tips, Jeff.  I've bookmarked them and will evaluate my site based on what you've said.  Again, thanks.

08/06/2008 08:10 PM by Ron Moore The Home Team Pros (RE/MAX Professionals)


Ron...you are welcome and thank you for checking out the blog post.

08/06/2008 08:11 PM by Jeff Graves (Impact Your Sales Now)


Jeff, I welcome your comments and thoughts about www.gannrealty.com. thank you.

08/06/2008 08:12 PM by Mary Gann Sitton- Gann Realty


Great article- Keep them coming- A web presence is necessary. Bill

08/06/2008 08:13 PM by Bill C. Merrell, Ph.D. (Merrell Institute ~ Appraisal Education Network)


Great list for us all to be back and make sure we are covering. We spend so much money on marketing and just "hope" we are doing what we need to do.

 

08/06/2008 08:15 PM by Susan Hilton College Station Bryan Real Estate (CENTURY 21 Beal, Inc.)


Great points Jeff. I would also welcome your thoughts on my site SheldonNeal.com

Thanks Jeff !

08/06/2008 08:18 PM by Sheldon Neal (RE/MAX Real Estate Limited)


Well thought out list, thanks Jeff!  These are things that we should always make sure we have in focus.

08/06/2008 08:23 PM by Denise Shockey Cocoa Beach Brevard County Real Estate (RE/MAX Absolute)


I am in the mortgage business.  I have www.absolutelowestrate.com and also have www.southwestlahomes.com  that we offer our seller the chance to list there homes at no charge.

08/06/2008 08:36 PM by Richard Baggett (AFI Mortgage)


Hey Jeff,

Great information.  I will check out my personal and broker one now.  I will subscribe to your blog.

Thanks!

08/06/2008 08:45 PM by Raleigh Cary Realty - George Wilson (Raleigh Cary Realty)


Those of you that have asked me to check out your home pages...I'll be doing that on Thursday. Robert...I'm not sure if you were serious or sarcastic about renters. Just in case you were serious...renters are looking for properties to rent - yes - but they are also checking the waters. I would recommend (to some agents) to start a Rent-to-Own program. I don't mean that in the traditional sense...but nurturing renters till they can afford to own. Think about it...95%+ of the first time homebuyers iare currently renting...and of course some who are renting can afford to buy but they just don't know it.

08/07/2008 02:16 AM by Jeff Graves (Impact Your Sales Now)


Thanks for the info.! This is a good guide for me since my personal website is realtively new. This will give me something to work toward.

08/07/2008 10:02 AM by Dawn Isenhower (Coldwell Banker West Shell)


Website Review:  Gann Realty - Mary

Top 3 positive things about your site:

  1. the main links you have accross the top - cater to both buyers and sellers
  2. the 3 pictures below...are rotating at a slow enough speed that it's not too distracting.  Often times animation distracts site visitors and makes it dificult for them to stay focused on the page content.
  3. The 6 links below your intro text (features listings, what is your home's value, etc)

Top 3 things to change

  1. Delete the top 9 lines of text and replace it with a short statement that says what they can do from your site.
  2. This will move the 6 more important links up on your page...giving them the prominence they should have
  3. The framing of your other pages to other sites.  This not only doesn't look appealing - because they don't match - but it also negatively impacts your SEO optimization.  If by chance I do find you on a search engine the links will be only to those other pages and not include your nav bar on the left.

If you want really want to reap the rewards that having a website can give you...I would be more than happy to talk to you.  I can be reached through AR or my cell number is 206.850.9996

08/07/2008 12:19 PM by Jeff Graves (Impact Your Sales Now)


Website Review:  Sheldon Neal

Top 4 positive things about your site:

  1. The #1 action most site visitors want to take is Search for Properties.  Did you know that most visitors to real estate websites are buyers?
  2. Neighborhood Valuation
  3. Featured Property
  4. The page length is good also...not too long so I know intuitively I can find what I want quickly

All 3 of the items I listed above go right along with the list I posted.

Top 3 things to change

  1. The scrolling marque at the bottom - that's old technology and is distracting - I'd get rid of it
  2. My Home Finder - I would replace the word advanced (which sounds complicated and time consuming) or add a little text after that that says "that is quick and easy to use."  I would eliminate the word "advanced" on the last line as well.
  3. I would shorten the text in the area "A Higher Level of Customer Service"...consolidate this into two short paragraphs or just eliminate the last one...it is kind of redundant.
  4. I'm not seeing any lead capture opportunites on this page.

08/07/2008 02:15 PM by Jeff Graves (Impact Your Sales Now)


Website Review: Richard Baggett

Top 3 positive things about your site: Absolute lowest rate

  1. Well the page is short

That's all I can come up with...sorry.

Top 3 things to change

  1. Loose the flash intro
  2. Get rid of the loan officers pictures - way too many graphics it's distracting
  3. Tell me what I can do at your site and what my first step should be.

Your second site: Southwest LA Homes

Top 3 positive things about your site:

  1. Simple navigation structure
  2. I guess that's a property search feature with the gray background
  3. Two simple links at the bottom - Buying a Home and Selling a HOme

Top 3 things to change

  1. I would change the color scheme.  Keep in mind it's not what you like but what your visitors want to see.
  2. Use black text against the white background...not gray...be consistent with all your pages...some have a gray background and gray text...this causes anxiety with your visitors.
  3. Get the two links you have on the bottom up towards the top
  4. Eliminate the text on the right of the house picture and put the main feautres above the pic (price, bedrooms, baths, SF, lot size) and then put the rest below the pic.

There'e more that could be done...the intro paragraph needs to be more compelling, you should also make it obvious that this is a FSBO site with FREE Postings available.  Remember research shows that black text on a white background is the best for your visitors.

08/07/2008 02:33 PM by Jeff Graves (Impact Your Sales Now)


Hi Jeff,

I figure I better have an expert do it.

My personal web site is:

www.georgewilson.com

My brokerage web site is:

www.Raleighcaryrealty.com

Thanks for any help you can give.

08/13/2008 03:57 PM by Raleigh Cary Realty - George Wilson (Raleigh Cary Realty)


Website Review:  George Wilson

Top 3 positive things about your site:

  1. It's clean and easy to read
  2. Lots of white space with little to read
  3. Featured Listings

Top 3 things to change:  I listed 6!
I'm a little confused...when you go to your domain it forwards to the Map Search page instead of taking you directly to your "Home page".  Why? and why would I want to use map search?

  1. The header is taking up a lot of "real estate" - I would encourage you to reduce the heigth of it.
  2. The two bars with your links should be consolidated to one.  I would definitely eliminate the Map Search, Team Blog and Realtor's Code - you could have these links on more appropriate pages.
  3. I dont think you need all the contact info on the left since you have a "Contact" link...it creates more for the eye to look at and try to absorb.
  4. The active rain logo/link and the Fair Housing info I would have as the last items on your page.  The logos interrupt the readers thought pattern and don't make sense to have them there.  I would also add an explanation of what each is and why it's important to them.
  5. I would replace the top Buyer and Seller content with the Buyer and Seller pics and info you have at the bottom.  They are more compelling and better written than what you currently have at the top of your page.
  6. Your Contact page...get rid of the verification code...I'm not purchasing anything, nor am I signing up for a subscription.  This just creates unnecessary friction and doesn't serve any purpose for you.

08/13/2008 05:08 PM by Jeff Graves (Impact Your Sales Now)


Jeff,

Thank you very much for your input! 

The only disagreement I have with you is on the map search.  All of my clients mention they love the way it works and it catches their attention. 

I will do what I can with your suggestions since it is a template site right now.  I do plan on changing it up once we get going and get a few agents.

 

Thanks again!

George

 

08/15/2008 01:14 PM by Raleigh Cary Realty - George Wilson (Raleigh Cary Realty)


George...thank you for responding.  I thiink I didn't make myself clear...I didn't mean "get rid of" the Map Search...I meant removing it from the nav bar - simply to try and get from two nav bars down to one - you can have links to the map search from any page.  If you can - put a short description for what you can do from the Map Search...be sure to mention that they need to click on the Results Tab to see the property info.

08/15/2008 06:47 PM by Jeff Graves (Impact Your Sales Now)


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Real Estate Trainer: Jeff Graves (Impact Your Sales Now)
Jeff Graves
Bellevue, WA
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Impact Your Sales Now

Cell Phone: (206) 850-9996
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