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What Is Hyper Local Content, Why Is It Important, What Does It Mean To Your Blog?

What Is Hyper Local Content?

Hyper local content is content that describes a community's characteristics, assets, and overall climate. It is a method of blogging that produces a wide variety of information about a community not restricted to real estate subjects. Examples of Hyper Local Content:

Schools; Political scene; Dining; Parks; Festivals; New businesses; Local businesses; Concerts; weather; community services; non profits, charities; local heros; historical buildings; WiFi access; coffee houses; public transportation; city planning; sports teams; where are they now segments; and the list goes on and on

For a fun look at hyper local content check out Realtor John Harper's brother, and Realtor, Craig Harper jamming with his band on youtube twice!

Why Is It Important?

1. Become an expert on your area

2. Perception as community go-to source of information

3. Search Engine Optimization on multiple topics provides exposure during multiple topic searches

What Does It Mean To Your Blog?

1. Never ending source of content

2. Well rounded content

3. Internal linking strategy

4. Multiple subjects provides multiple "Guest Contributors" possibilities

5. Opportunities to provide exposure to community businesses, citizens, and policies

Posted by Dean Guadagni on 07/30/2008 01:23 AM

Comments (12)

cont3ent, hyper local content, writing, community, seo, methods, blogging, how to, why, when, how

Post is included in group: Blogging & SEO
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Online Marketing Help Center
Post is included in group: Real Estate Rookie
Post is included in group: Northern California Real Estate Professionals

12 Comments on What Is Hyper Local Content, Why Is It Important, What Does It Mean To Your Blog?

Dean: Thanks for sharing with us some really great ideas about different ways to be seen as the local neighborhood expert. With the newly more visible focus on Localism, your info is very useful and very timely. Thanks again for sharing.

07/30/2008 01:29 AM

by Fort Worth Real Estate - - - Karen Anne Stone (RE/MAX Trinity)

This is the kind of stuff they don't teach in real estate classes. But what definitely determines your success!

07/30/2008 05:40 AM

by Lynchburg, Roanoke & Danville Area Nannette Saunders ASSOCIATE BROKER (Bradner, Farmer, Towler and Associates)

Hi Karen, Thank you and I am happy I was able to spark an idea or interest. I appreciate the comment feedback. You hit it right on the head-be a local expert, go-to source of information, and make yourself indispensible within your community. Thank you Karen!

dean

07/30/2008 09:59 AM

by Dean Guadagni (Inner Architect; Inner Architect Media)

Hi Nannette, Thank you so much for the feedback and kind words. I view my blog as a conversation. Sometimes I play the "gossip" but most of the time I am playing the role of helpful provider. Best wishes and please come back and read my "stuff" again.

dean

07/30/2008 10:01 AM

by Dean Guadagni (Inner Architect; Inner Architect Media)

Dean, great info....notes made, actions applied! Results in the making!

Thanks

07/30/2008 10:22 AM

by Bo Hussung/ Title services in all 50 states (Cogent Closing Associates)

Hey Bo, Thank you so much! Hey Nashville is a hot bed for music. I would stay on top of the music schedule as one hyper local point of interest! Thank you and I hope this helps.

dean

07/30/2008 10:41 AM

by Dean Guadagni (Inner Architect; Inner Architect Media)

Good info. I have got to get onboard with the localism -- just haven't done so. I just got comfortable with AR after a couple of months.

07/30/2008 11:19 AM

by Kevin McGourty - Moving Help - nationwide (MovingHelp.com)

Kevin, get onboard with your own stand alone blog. In the meantime enjoy the Tube Steak Boogie!

dean

07/30/2008 12:53 PM

by Dean Guadagni (Inner Architect; Inner Architect Media)

Dean - I can attest that this is important. I have been getting calls off some of my past blog posts that advertise area attractions! It's really pretty cool.

07/30/2008 08:49 PM

by Lindsey Hasford (Coldwell Banker Vision)

Hi Lindsey, Thanks for your story and input! I hope I am bringing some value to you. Please come back and comment again! Thank you.

dean

07/30/2008 09:03 PM

by Dean Guadagni (Inner Architect; Inner Architect Media)

Thanx Dean for taking the time to share this info! I'm a newbie to all, and was floating around a little bit wondering what to blog about....It didn't actually occur to me to blog about the local happenings, which makes sense now that it was brought to my attention! Thanx for the post!

07/30/2008 09:31 PM

by Molly LeBlanc (Pete Anderson Realty)

Molly, Anything I can do to help you or any of the AR folks let me know. I so much appreciate hearing from you as feedback gives me direction. I would be happy to give you more info or strategize with you. Just let me know how I can help you in your new career. Best wishes!

dean

07/31/2008 12:21 AM

by Dean Guadagni (Inner Architect; Inner Architect Media)

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