CSIX Connect is the most powerful employment networking group in Silicon Valley with equally important presenters. One such speaker was Wanda Ross a former contract recruiter for Google with 12 years experience in "The Valley."
Her workshop “Marketing Yourself with a Powerful Resume-Top Ten Tips from an Executive Search Professional" was packed with valuable advice--but for an unintended target: bloggers. The following list of tips, designed for resume writing, are fantastic when you are establishing your own blog
Ten Tips For New Bloggers
1. Your Resume(Blog) is a Marketing Tool: blogs are ongoing resumes about your expertise without being pitches
2. Believe in Yourself: positive energy equals positive results
3. Be Honest But Be Wise: Always be honest to your readers
4. Have a Clear Focus: Plan out the direction you want to write, research keywords, read your niche
5. Emphasize Your Accomplishments: Highlight actions and quantify results with numbers without selling you
6. Keep it Simple and Succinct: only the most relevant data be aware of reader's F Shape reading habits
7. Use Powerful Action Verbs: specific action verbs nothing vague
8. Provide Helpful Information: how to's, tips, guides, news, advice are all valuable and intersting to your audience
9. Create a Powerful Summary: Main points at the top of the blog post-summerize at the bottom
10. Edit, edit, edit: remove all words that do not add value, check spelling, and be gramatically correct
Note
Blogs help you gain expertise through the constant reading and learning, defend your reputation online giving you an instant voice, create exposure for your business, and become the focal point of your lead generation efforts
Dean,
If I can add an 11th for new bloggers it would be to read, read, and read some more blogs of successful bloggers. There is not a better way to learn than to read those blogs of bloggers that do it well and to just blog yourself.