(Cartoon by Dave Walker. Find more cartoons you can freely re-use on your blog at We Blog Cartoons.)
For quite some time I've operated under the premise of "Don't Reinvent the Wheel". But what if the wheel is a little bit rusty with age? Maybe it needs some WD-40 style of tweaking.
Marketing has come a long way in almost every industry, especially Real Estate.
Many of my cohorts Associates at the office claim, "Blogging? It's a phase." It's not a phase! It is a fast growing tool that you need for Marketing as well as growth if you aren't going to be left in the dust.
Remember the internet when it was just getting the popularity vote? There were quite a few people that fought it. "Oh, I don't need to learn new tricks." Guess what? Those people have come to realize they were fighting the inevitable. It's not too late, for sure, but the advances have come so fast, that it'll be a little harder to learn.
Blogging is a necessary way of Marketing in today's world. Not only to remain in your own industry and learn from others, but also for Selling Houses. If a Real Estate Agent is not blogging at any level, they will be left in the dust. Homes will sit longer because the previous style of marketing is not working anymore.
If a client was going to sell a house or buy a new house in Pennsylvania just five years ago, a client would expect to find their home listed in the Print Magazine that is given for free at the local stores. Or eeeeegads... the newspaper classified section!
NAR's most recent survey concludes that approximately 80% of buyers looking to purchase a house use the internet. (In my business, the number is 100%. Some more than others; but all venture and use the internet in some way to look for a home).
There are many agents out there that have not come to grasp with the times..... All Aboard! Jump on! .... You need to change the way you are marketing a home for sale to your consumer. You need to change the way you market yourself as a Buyer's agent if you want to reach most of today's consumers.
Begin blogging - or blog more. Increase your internet presence. It's imperative in today's world!
Just do it.
Inspired by reading Seth Godin's "A Meatball Sundae" on my way to Inman Connect in San Francisco.
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Kim, you can't beat your phrase, begin blogging and increase your internet presence.