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Rebarcamp Blogging from ReBarCamp in San Francisco... 120+ participants, lots of energy, networking, great conversations on a variety of topics (from Foreclosures 2.0 to everything blogging and social networks). 

An informative and thought-provoking session entitled: "What are the 5 Social Networks Every Agent Should Participate In?"   brought out some key points to explore before deciding what social networks to join.

  1. What is your objective, outcome, goal?  And it should not just be about the sale!  The power of social networking is connecting with others and building relationships.  It's about the community and sharingIt's about you being authentic and transparent and not just another salesperson.  The same basic principles of traditional networking groups apply to online networking - it's about meeting people, having a conversation and socializing!
  2. Find social networks that fit your lifestyle, hobbies and passions.  What do you like to do?  What are your interests?  Real Estate Agent Teresa Boardman is an avid photographer.  She shared her success with Flickr - using photos in her blog and being actively involved in the Flickr community.  She goes on group photo walks set up by local members, for example.  For Teresa, it's all about meeting people, building the trust and relationship first - sales and listings will be the ultimate result.
  3. Leverage the power of your profile.  All of these networks have a profile - complete it fully!  This is your opportunity for people to get to know something about you right away.
  4. Keep it Local.  Research and join social networks that have a local connection.  You could join Yelp.com and contribute reviews of local restaurants or businesses for example.  Or, join a Meetup.com group (or start one) that you are interested in to meet new people and build community.

By the way, the consensus from the group to answer the initial question of which 5 Networks to participate in...

  1. LinkedIn - the best professional, business social network; online resume service
  2. Facebook - started out as a college crowd network and has really grown up; stay connected with your groups and contacts 
  3. Flickr - share photos - including your listings - make sure to optimize for search engines by including titles and tags for all of your photos
  4. Active Rain - largest social network for real estate professionals; great starting point for new bloggers
  5. Twitter - spontaneous blogging; you can use your cell phone to post brief comments(140 characters or less); answers the question "What are you doing now?"; broadcast to your network quickly and easily

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36 Comments on REBarCamp San Francisco - 5 Social Networks for Real Estate Agents

Jan - I actually feel smarter after reading your post, since I am a member of all five of these already.

07/24/2008 04:12 PM by Jason Crouch, Broker - Austin Texas Real Estate (Austin Texas Homes, LLC)


Hey Jan, I don't recall meeting you but I was at REbarcamp too! :) Did you make it out to Inman Connect SF and Trulia? By the way, here's the SlideShare presentation I made for REbarcamp!

http://www.slideshare.net/ouilouie/real-estate-listings-in-4-minutes

Keep in touch - Marissa

07/24/2008 04:25 PM by Marissa Louie (Real Estate 2.0 Startup in stealth mode)


I remember asking this same question either on Twitter or in the comments of a blog post before BarCamp. Great to see that this topic was discussed, and even better that I'm already on all five.

07/24/2008 04:38 PM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)


Well I am down with 4 of the 5...I guess I better start twitting!

07/24/2008 05:12 PM by Jeremy Blanton- Myrtle Beach Real Estate (Coldwell Banker Chicora Real Estate)


Hey thanks for the summary - hope you're having a good time there.

07/24/2008 05:49 PM by Georgina M. Hunter R(S) e-Pro Maui Real Estate Sales (Jim Sanders Realty Inc. - Maui)


I think all of this is great -- glad to know I am headed in the right direction.  It is difficult to juggle everything.

07/24/2008 06:09 PM by Joan Whitebook, ABR, e-Pro, CEBA (Buyer's Option Realty Services)


Jan - I feel good; I'm on the top five.  Now if I new how to really use all of them, I'd be doing good.

07/24/2008 07:07 PM by Pam Dent


Looks like I'm "socially" not connected:(  I am on my way to twitter and facebook!  Thanks for the great, much needed input. I had no idea I really needed all of the social networking. Oh, the times are changing! 

07/24/2008 07:39 PM by Huntsville, Alabama Real Estate Agent Elizabeth Ramsey Cooper-Golden (Remax Huntsville/Madison)


Thanks for narrowing the field...while I am active on AR, I think we just have a profile on the others...and as far as I know, the only benefit has been finding an old college boy friend...have to work a little harder !

07/24/2008 08:27 PM by Sally & David Hanson, Southeastern Wisconsin Realtors (First Weber Group)


You forgot that the fifth component was actually to be involved in something (or several somethings) that were strictly local.  Localism on A|R kind of fits the bill...

07/24/2008 08:30 PM by


whoops.  The above was me.  And John Novak... your question was the reason I took on that session.  Jeff Turner was also instrumental in talking about that. 

07/24/2008 08:32 PM by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty)


Hi Jan...I belong to 4 of the 5 but the only one I really go to is Active Rain.  Guess I'd better get busy.

Thanks for sharing this with us.

Kate

07/24/2008 08:35 PM by Kathleen "Kate" Elim, LAKE ANNA, VA Real Estate (RE/MAX Lake & Country)


I wish I was out there with you all. Have fun and take a lot of pictures for us all to enjoy.

07/24/2008 09:09 PM by Monika McGillicuddy~REALTORĀ®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead)


Hey, you forgot one of my faves, Myspace.com  myspace.com/incansun I have been using a widget to post my home listings on both facebook and myspace. It looks so cool...

07/24/2008 09:17 PM by REaction Realty Executives


Thanks for the post...I try to stay on top of all the sites.

07/24/2008 09:37 PM by Team DiMuria, Katy Texas Realtors (Prudential Gary Greene Realtors)


I am trying to understand twitter and I've been told to join the ActiveRain Twitterers. So I'm off to see the twitter . . . to the tune from "I'm off to see the wizard . . .the wonderful wizard of Oz.

And yes ReBar camp was great. During the first session I had a thought that sitting in the room with all the conversations going on was like an aural representation of the blogosphere. Some very valuable information with tons of background noise.

07/24/2008 09:48 PM by Jed Lane Fog City Guide


sorry we missed you. yep, those are the networks we most often heard about too. was way cool.

cheers

07/24/2008 10:45 PM by Gary Bolen (CRS) Lake Tahoe Real Estate Information (Dickson Realty - South Lake Tahoe)


Great information, Jan. Sounds like REBarCamp was a terrific event. These social networks were also discussed during on of the panel sessions at Blogger Connect, whcih I'm sure you know. HOpe you enjoed it as much as I did.

Jeff

 

 

07/24/2008 11:18 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Great overview post of REBarCamp, I think everyone should be on these 5 networks and a few others too. :-)

07/24/2008 11:18 PM by Brad Andersohn ~ Community Builder (ActiveRain)


Hummmm.....I have three out of the five.  guess I better get crackin.  thanks for sharing the info.

07/24/2008 11:30 PM by Pam Winterbauer ~ 2006 REALTORĀ® of the Year (Windermere Welcome Home)


I was at BarCamp - well worth the money - ha ha it was free -- great job by the way.  Great day  - one of the main points was to get LOCAL - and stay committed.

07/25/2008 12:22 AM by Susan Goulding; Tracy, CA Real Estate - Local Realtor in Tracy, CA & Mt. House (Keller Williams Real Estate; Tracy & Mountain House, CA)


Looks like I need to look into Twitter.  This is the only one I am not familiar with or a member of.g

07/25/2008 12:34 AM by Christine Donovan Costa Mesa Real Estate (Broker/Attorney) (Donovan Blatt Team - Donovan Group Realty)


Thanks for the great update.  I have been waiting to hear what was discussed in that session.  I am on all 5 of the networks listed but still learning how to use them to the best of their offerings!

07/25/2008 07:13 AM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


I like your post and also encourage realtors to be active in sports organizations such as EWGA. It is a good way of socializing while being physically active.

07/25/2008 07:36 AM by Lucy Doroshenko Slobidsky (NP DODGE Real Estate)


Thank you for the excellent story. I agree that you have hit the best social networks for us in real estate. Those are certainly, IMHO, the best return for the time expended. There are many others coming up but we just do not have the time for all of them, we must concentrate. However, I have received some success in the ones below. As, Brad said above, there are a few others we should consider. Thank you for sharing from your trip.......

http://www.wannanetwork.com/davidc

http://realtyworld.ning.com/profile/DavidMChildress

http://www.mybloglog.com/buzz/members/davidc727/

And one of Brad's;

http://realestate411.ning.com/profile/DavidMChildress

 

07/25/2008 09:38 AM by Akron Ohio Homes for Sale. David M. Childress (Realty One Real Living)


I just spent an hour going through links and reading - hopefully time well spent!  Thanks for the info!

07/25/2008 10:02 AM by Eleanor Thorne, Cary Mortgage Loans (Meridian Residential)


Thank you for relaying this information, Jan.  I love it when those who go share with those of us who couldn't!  I'm in all the groups except Twitter.  I am an admitted Twitterphobic.  Something about people following me....

Thanks to both you and Shannon LeFevre sharing your info, I resolve to check it out and give it a go.  Maybe.  OK. Yes.

07/25/2008 10:43 AM by Elaine Hanson, REALTORĀ® ~ Topanga, CA Real Estate Specialist (Pritchett-Rapf & Assoc. Realtors, Topanga)


Thanks for this post. Yelp and Meetup are ones I hadn't considered. That is good advice. It all takes so much time it seems, which I think keeps a lot of people from getting too involved in social networking.

07/25/2008 02:00 PM by Karl Burger - Pensacola Real Estate News (ERA Beach Ball Realty)


Thank you for the recommended groups and networks. I will definitely look into ones I am not yet using.

07/25/2008 04:29 PM by Michael Caruso Real Estate Group


Thanks for sharing Jan.  Other than AR the only other one I have heard of is FaceBook and I just browse on there for my college classmates that I have lost touch with.  I am going to check some of those others out. 

07/25/2008 05:43 PM by Huntsville Alabama Real Estate Agent, Kimberly Grant (Exit Leon Crawford Realty)


Hey, Jan.  Thanks for the tips.  Got AR, Twitter and Facebook down.  Need to optimize LinkedIn and then figure out what to do with Flickr!  Thanks for the motivation! 

07/25/2008 10:51 PM by Natalie Langford, Winchester, VA Real Estate (Realty Direct of Shenandoah Valley)


Thanks for sharing what you learned for those of us that couldn't be there - I'm finding myself "tired" of facebook - too many sheep for me - lol - enjoy the others though.

07/26/2008 12:43 AM by Clearwater Real Estate Pinellas County Condos & Homes for Sale- Cyndee Haydon (Charles Rutenberg Realty)


Hello Jan,

How about a social network with a cause such as Real Estate Agents for the Pickens Plan? Promoting Energy Star Homes and LEED Certified buildings is certainly a good cause ... and it provides a valuable resource for real estate that has been proven to show higher resale values and higher occupancy rates for investors.

As I'm sure you are aware, Southern Nevada with the support of Senator Harry Reid is quickly becoming a fantastic location for new Solar technology.

And hey... over 80,000 members have joined The Pickens Plan since the site was created less then 2 weeks ago making this social site a great source for networking with a cause and showcasing real estate expertise in the booming alternative energy sector.

Certainly nothing wrong learning and sharing about new technology that makes real estate more valuable.

Go Dawgs!

07/26/2008 01:18 AM by Las Vegas Real Estate - Paul Francis, ABR,CRS (Prudential Americana Group)


OMG, i saw a reference to this post from a Lane Bailey comment trail,, and then got scared that I was likely missing something.  but you heard the same thing we did... whew! We're on overload.

not sure about flickr... it seems awkward to me.

best

08/03/2008 09:46 PM by Gary Bolen (CRS) Lake Tahoe Real Estate Information (Dickson Realty - South Lake Tahoe)


Great information, thanks. It's good to know I have confirmed that I am in all the social networks but I will go back through them to insure I have completed the profiles.

08/09/2008 12:40 AM by Melissa Moore Your Morrisville, NC Real Estate Agent (Exit Select Realty of Cary NC)


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Real Estate Trainer: Jan O'Brien - Real Estate Coach (Business, Life and Blog Coaching) (Prudential Americana Group Realtors)
Jan O'Brien - Real Estate Coach (Business, Life and Blog Coaching)
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