As a REALTOR, your core competency is the basis for whatever makes up your competitive advantage. So what are your core competencies? I would answer this as anything you provide your client that contributes to the benefit your client gets from your service. Secondarily are the systems you might have in place to deliver these to your clients.
What is unique about your own core competencies is that it is hard for others to imitate or compete with, since they can be uniquely yours.
Allow me to illustrate this.
Let's say one of your core competencies is that you are passionate about your career.
To be qualified as a Core Competency it has to be a benefit to your consumer or client. So how does being passionate benefit your client?
If you are passionate about your real estate career, you would want to learn it as a craft and you would want to learn not only the principles but also the nuances, those daily machinations to make real estate successful as your career and to earn your livelihood from. It's a complex industry that not just about listing or selling a home but is one that it is also governed by laws. Do you know them and how they benefit your client. The real estate industry is supported by the lending industry. Do you understand lending practices and do you keep up with the many changes in underwriting, how the industry works and its laws governing its priorities. Home inspectors are also a support industry as well as home staging. Support services like escrow and title. Passionate to specialize in your own unique and valuable way. What do you know about other industry related specialties? When you counsel with your client are they getting the best advice from you and do you know and relate useful information that others don't know . To me, this ability demonstrates the value of your passion.
Here is a list of some of my own core competencies and a brief explanation about why they are unique to me and how they benefit my clients as I pursue my professional career here in San Diego Real Estate.
Visionary -I see things not only the way they are but also the way they could be. I see the obstacles and easily provide solutions to over come them.
Passionate - I love learning. I love sharing what I now and am also always willing to learn from my clients. I want always to provide the most up-to-date information to help my clients to make their own best decisions.
Communicative - I have a regular schedule of communications and updates that keep my clients informed of both my progress and the normal scheduled events that place during a transaction. Phone calls are useful but e-mails work best in keeping a good communication log. A recap of phone conversations keeps things on track and when there are things the clients need to do, e-mail are useful reminders. I get compliments from my clients that they are kept well informed and engaged in each step of the progress to closing their transaction.
Strategic - I have established wonderful and reliable alliances with my peers. I always show respect of others in my profession and understand that I am only as good a REALTOR as the people I surround myself with. When I list a property, I certainly don't know all the buyers and not even likely to know "THE" Buyer. I build bridges with my peers to make it easier for them to help my seller get their homes sold and my Buyers to find the home they are looking for.
Focused - Setting priorities and delivering always more than I promised. I will spend in resources, time , money and energy,whatever it takes to do the ultimate best job with the results that I have proven I can deliver.
Persuasive - with the right insight, with the most up-to-date information, I know how to build the case in providing my Sellers and Buyers information to assist them in making their own best decisions. That information is always trackable should it ever be needed for assisting them to defend their decisions. We always seek out the best in professionals in their support of my clients as they bring their expertise into the mix for the "Best" decision making.
Understanding and Compassionate - When working with Buyers or Sellers, I try to position myself in their situation and from their vantage point. I listen and learn what the problem is and then with patience and care, design a solution that works to provide a solution. I see my relationship with my clients as Employer and Employee and it is my quest to convince them in words and actions that by hiring me, there will be a measurable value. Like an Employment contract, if they are ever dissatisfied, they may cancel my employment agreement. It is also my charge to make sure they make as few errors as possible by first clearly understanding where they are and then where they need to go and provide that course with expert and professional guidance along way.
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Courtesy of William
Johnson GRI CRS e-PRO author of The
Real Estate Text Book and The Voice of San Diego Real Estate
