You are most likely creating localized blog posts to gain additional search engine exposure for your local area. Yes, this is a great motivating factor but you also want to grab the visitors that find your post and keep them on your page or at least give them something to remember you by. This is the first tip of a series that I will write on ways you can add value to your Localism posts.

Google Maps - Add Google maps to your posts. People love interactive maps. Go to http://maps.google.com/ and generate a map based on local area searches. For example a good map to generate would be a map that includes local restaurants. To accomplish this do a search for restaurants in your city such as "San Luis Obispo CA restaurants". See below screen shot…

google map search

Now that you have the desired map results you can easily get a code snippet of this map to place into your post. Google makes this really easy! From the map results click the "link to this page" hyperlink and click "Customize and preview embedded map" as shown in the below screenshot.

customize google map widget

From the customization screen you will be able to control the size of your map and will be provided with HTML code like seen below.

google map widget code

Paste the map into the HTML view option in your ActiveRain post.

ActiveRain HTML view

That's all there is to it. This is a great way to offer visitors to your localized pages an interactive map that they will appreciate.


NOTE: If you are unsure whether your blog will abide by Google Maps TOU you should fill out the permissions form at http://services.google.com/permissions/application

 
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98 Comments on How to add value to your Localized posts - Tip #1

Misty, Great advice! Thanks for sharing! I will be following your posts! Have a great 4th!

Mike Kelly

07/03/2008 09:25 PM by Sellstate Advantage Realty


LOVE THE IDEA.. and yes I will be using it soon...

Hmms should I do hosiptals

Schools, Vets all my listing

07/03/2008 09:26 PM by Eric Reid Lawrenceville,GA (Renaissance Realty Group)


Hey what a great tip!  I'm going to try ths in my next blog! Thanks Misty! -Jeff

07/03/2008 09:27 PM by Jeff Farr (Prudential Utah Real Estate)


Great Insight Misty! Thanks for the information. I'm going to have to install this idea in my upcoming posts

07/03/2008 09:29 PM by Clark Garrison, "Mr. Short Sale" (Taylor 1 INC)


Misty:  Wonderful and helpful post! I have been putting google maps on many of my posts, but didn't know about the customizing, etc.  Thanks so much!

07/03/2008 09:32 PM by Kathy "Kat" DeLong, REALTOR (WINDERMERE FINE PROPERTIES/LAKE ARROWHEAD)


First of a series? Great.  This was very useful and I look forward to your next post.

07/03/2008 09:34 PM by Margaret Mitchell (Coldwell Banker Yorke Realty)


Hey Misty,

Great advice, I love sharing my great restaurant finds with others, this is one other way I can show them where the places are.

Thanks!

RJH

07/03/2008 09:41 PM by Empire Realty


Misty:  GREAT post!  I am definitely going to have to use this one!  You've been bookmarked!!  Also, you may want to know that your blog is loading at a snail's pace!  I commented on two other posts while I was waiting on yours to load and nearly forgot that I hadn't commented on yours!!! 

Debe in Charlotte

07/03/2008 09:42 PM by Debe Maxwell (Helen Adams Realty)


Misty - Hate to be a spoil sport, but before you advise people to put Google maps on their blogs and websites, they should be aware of the Terms and Usage.  According to Google (I've added the bold emphasis):

Google Maps, including local search results, maps, and photographic imagery, is made available for your personal, non-commercial use only. For business users, Google Maps is made available for your internal use only and may not be commercially redistributed, except that map data may be accessed and displayed by using the Google Maps API pursuant to the API terms and conditions.

Before you can legally use Google Maps API, you need to open a Google account and have Google issue you an API key.  The account and usage of the maps is free.

Lenn Harley has written often and extensively on copyright issues.  Her latest blog on the subject, "How to Stake Yourself Out and Wait for the Copyright Stampede" , was written yesterday.

07/03/2008 09:51 PM by Marilyn Katz - ABR, e-PRO - WestportCTProperties.com (Prudential Connecticut Realty)


Hello Marilyn- don't think this is considered a Google map API.  The API is a way you can programically add Google maps and other technologies into your own applications (business websites and other aps).  Yes, to use the API you need to apply for an API key.  The map code I am describing above does not use any API programming and does not require an API key.  It is iframe HTML code that Google publicly makes available on the http://maps.google.com/ pages.  I will post something to Google Groups though to see if someone over there can confirm this.

07/03/2008 10:07 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Hi Misty, Thanks for this info.  You really broke it down for those who need it step by step!!  I certainly want to add value to my localism post.  Thanks again,

07/03/2008 10:07 PM by YVETTE SMITH REALTOR IN WILLIAMSBURG VA WILLIAMSBURG VIRGINIA HOMES FOR SALE (LIZ MOORE & ASSOCIATES)


Thanks Debe - I reduced the size and quality of some of the photos in this post, which will hopefully help with the speed issue.  They don't look as crisp but the page seems to load faster.

07/03/2008 10:10 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Hello Marilyn - I did find something on Google answers that confirms my thinking.  See http://local.google.com/support/bin/answer.py?hl=en&answer=68480

See specifically the "Sharing Maps" section http://local.google.com/support/bin/answer.py?hl=en&answer=68480#share

You can share this URL with your friends by sending it in an email or posting it on your blog or website.

I still posted a thread to Google Groups though to get more of a confirmation.

07/03/2008 10:33 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Misty,

Great advise for generating additional search engine exposure.  I will try this out with one of my upcoming blogs!  Thanks for sharing this valuable information.

07/03/2008 10:42 PM by Michelle Pimentel ASP, IAHSP Empire Home Staging (Empire Home Staging Solutions)


Just to confirm even further.  See "Add customized maps to your blog or website in 3 easy steps" straigt from Google at http://maps.google.com/help/maps/share/embed.html#utm_source=en-mapshpp-na-us-google-gm

Sorry to be redundant but I think this is very valuable for localized blog posts and I don't want Agents to be scared to use it.

07/03/2008 10:58 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Misty:  You're right--it came right up this time!  YEAH!

Debe in Charlotte

07/03/2008 11:29 PM by Debe Maxwell (Helen Adams Realty)


Misty, thank you for the information, I need all the help that I can get to set up and looking good!

07/03/2008 11:38 PM by Tony & Darcy Cannon - The C Team (ERA Realty Center)


Misty, thanks for adding great tips!  I can't wait to get to work.  Have a great weekend!

 

07/03/2008 11:53 PM by Shar Rundio "The Threshold Group" Phoenix Metro Area (Keller Williams Integrity First Realty)


Misty.. this is GREAT INFO ! Thank you for taking the time to share this information

07/04/2008 12:09 AM by Roland Woodworth "Ft. Campbell Area Realtor" (Exit Realty Clarksville)


This is great, I will add it to mine and to listings I send my clients!!!!

07/04/2008 01:03 AM by Ara Hunt * Team Hunt* @ Keller Williams (Keller Williams)


Thank you for the tip.  I really like the mapping idea as there are lots of things to map to provide benefits to my clients.

07/04/2008 02:40 AM by Robert Machado, CPM MPM Sacramento Area Property Manager and Property Management (HomePointe Property Management, CRMC)


Very interesting and helpful!  Thanks for the idea and the easy to understand walk-through!

07/04/2008 02:48 AM by Ahwatukee Real Estate Expert, Dawn Workman, MBA (DPR Realty, LLC)


Great tip Misty. Think I know what I might post on tomorrow morning.

07/04/2008 03:05 AM by Pete Jalbert R(S) (Jim Sanders Realty, Inc. )


Really like what you've done with Google Maps, Misty! Looks like I have a lot of homework ahead of me. Thanks for sharing this tip!

07/04/2008 03:20 AM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)


Thanks for sharing the idea Misty, I've used google maps on property sites but not when posting to Localism and what a great idea! Cheers!

 

 

07/04/2008 03:54 AM by Teresa Berry (Dream Home Real Estate Inc)


MISTY - Thank you for sharing this excellent tip.  I never realized that you could do a search like that and then embed it into posts.  I think that I have a new toy to play with!  Thanks again.

07/04/2008 05:29 AM by Adam Waldman - Long Island REALTOR® (RE/MAX Best)


  Great idea....and you have done a super job of explaining how to do it for those of us that may be a little technologically crippled...the more info the better and most of us are great ambassadors for the areas we serve...good addition to those blogs !

07/04/2008 06:22 AM by Sally & David Hanson, Southeastern Wisconsin Realtors (First Weber Group)


Thanks for the tips on how to do that.  I am going to print out this blog so I have it and I can do it any time. 

07/04/2008 07:09 AM by Russ Ravary - Michigan Homes for sale - Michigan Real estate & Mortgage info (Remerica Hometown One)


What a great tip!  I think it looks pretty easy also.  For the HIlton Head area, it would be a great restaurant post. 

07/04/2008 07:24 AM by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC)


Misty-  When you go to Google maps, in the lower, right hand corner of the map, there is a link to "terms of use."  That is where it states, the maps are made available for your personal, non-commercial use only.  Business use is allowed, using Google Maps API.

I think users should be made aware of the terms of use, before using anything they lift or link.  Then, they can decide for themselves, if they want to use it.

07/04/2008 08:04 AM by Marilyn Katz - ABR, e-PRO - WestportCTProperties.com (Prudential Connecticut Realty)


thanks for sharing this..I will have to try this out..

07/04/2008 08:39 AM by Michael Shankman Selling Las Vegas 702-498-3383 (Liberty Realty )


Great tip!  I am still trying to navigate through localism so I look forward to more information.

 

Thanks

07/04/2008 08:46 AM by Tim and Pam Cash - Clarksville TN & Ft Campbell KY Realtor (Crye-Leike (Sango))


Misty - This is a great idea.  Thank you for taking the time to show us.  We're all ready for the next great tip in the series.  Thanks a bunch!!

07/04/2008 08:46 AM by Cindy Eanes (Harris & Associates, Inc.)


Great tips, Misty! I have used the maps many times in the past and they are great - you are right, people love them!

07/04/2008 08:48 AM by Leesa L. Finley, REALTOR® (Circa Properties)


Misty, awesome tip! See the embed option all the time and never thought to use it on my blog!

07/04/2008 09:36 AM by Mike Wong Realtor, GRI (Keller Williams Realty Southwest)


Misty - That is great advice...  Can't wait to try it out.

07/04/2008 09:43 AM by Debbie Summers (RE/MAX Central - Lake Mary, FL)


Thank you for the tip.  I just started using Google maps myself this last month.  I've used them mostly on my website

07/04/2008 10:02 AM by Kathy Anderson of KenMeadeRealty - Located in the heart of Sun City Grand (Ken Meade Realty)


Misty - love it.  Makes a great addition to a community localism post. Restaurants are always a great thing to promote and map out. Then there's schools, parks, retail shopping etc.  This is a handy tool for those who see the value and choose to use it.  Google Earth has some really cool tools also, and is very pleasing to the eyes.  Have a great weekend, happy 4th!  :-)

07/04/2008 10:06 AM by Brad Andersohn ~ Community Builder (ActiveRain)


OK, you just made my day.  I have Google Maps on my "other blog" but i wanted to be able to do multiple maps (different maps for different places).  And you just showed me how. 

Thank you.

07/04/2008 10:20 AM by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty)


Wow ! I didn't expect all these comments and didn't expect this to be featured.  Cool!  Thanks everyone for commenting and I am glad so many are finding the value in this.  Can't wait to see all the different maps on your localized posts each of you come up with.

07/04/2008 11:39 AM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Thanks Misty.  I'm off to try your directions !   Have a terrific 4th !

07/04/2008 12:47 PM by Bill Gillhespy Fort Myers Beach Realtor (Century 21 Tripower Realty)


Misty- Congrats on your gold star, you go, girl! This is a great tip, it has been on my list for over 6 months now:( Just getting to it! You just reminded me to put it higher on my list. As far as the terms of use thing goes, I think that google would ask you to take it down first before they go through the hassle of sueing you.

07/04/2008 03:06 PM by Nestor & Katerina Gasset, Realtors® Wellington Florida Luxury Homes (International Properties and Investments, Inc.)


Thanks Katerina for your feedback.  Yeah, I don't think Google would provide detailed instructions on how to add these to your blog like they have here http://maps.google.com/help/maps/share/embed.html#utm_source=en-mapshpp-na-us-google-gmon if they had issue with you adding them to your blog.  Looks like they are encouraging it and the sample screen shot Google provides is of a restaurant map embedded on a blog for New York restaurants.

Just imagine the possibilities.  If you are blogging about local schools you can add a map of the surrounding schools.  Same thing with shopping, beaches, parks, attractions, coffee houses, etc.

07/04/2008 03:39 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Even the question over Google API has helped me know there is such a question to consider.

Google has an abundance of tools that are available. It just takes someone like you to help point them out.

We can never be satisfied with the present state of what and how we offer our service and information.

I feel so far behind the curve, I really feel for those who have not started yet.

Thanks,

Richard

07/04/2008 06:03 PM by Richard Smith Mortgages Home Loans FHA TN GA AL (American Acceptance Mortgage, Inc)


Misty,

 

Thanks!  I have a lot of places that I'd like to post about and google maps would be an excellent way to go!

07/04/2008 09:20 PM by Sara Homan (Coldwell Banker Ellison Realty Inc)


Misty, this is a great illustration of how to use Google Maps for non-commercial purposes. Google says you could use it in your blogs, provided they are not commercial. I did not use them because of this restriction and was trying to figure out how to do the API. I think people have to carefully read the terms before using the maps. I may be too conservative, but I would not want to run into problems with Google:)

There is a site that doesn't have these restirictions ZeeMaps.com and I have used them.

07/04/2008 10:00 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Hi Misty. Thanks for sharing the great tip! Keep them coming.

07/04/2008 10:14 PM by Vincent Martinez (Prudential Network of Homes)


I never thought about the Google maps.  An excellent suggestion - thank you!  I can't wait for your next blog!

07/04/2008 11:07 PM by Leolinda Bowers, MBA, CRS, Top 2% Ken Mease Realty Sun City Grand Real Estate (Ken Meade Realty)


I am going to check this out later.  I've been trying to use google maps on my blogs for a while and have found ways to work around embedding, but this looks so much easier than what I was doing.

07/04/2008 11:16 PM by Ruthmarie Hicks (Keller Williams Realty)


Thanks for Tip #1; I will certainly think about adding this feature. Can't wait for some more tips!!

Happy 4th!!!!!!!

07/05/2008 12:19 AM by Teresa Harris (Holbrooks Real Estate, Inc.)


Great advice and how to. Appreciate you taking the time to make this info. All the best.

07/05/2008 12:39 AM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )


Misty, this is great information.  I have bookmarked this post so that I can have your step by step instructions.

07/05/2008 01:17 AM by Christine Donovan Costa Mesa Real Estate (Broker/Attorney) (Donovan Blatt Team - Donovan Group Realty)


This is great, thank you for your post and for the future ones that you plan to add to this series..I am joining your blog so I can see what is next

07/05/2008 06:23 AM by ginger walker (Keller Williams Realty)


Misti,

Is this like a link on the Localism page or does the map automatically appear when you go to the post?  Thanks for the tip and help!

Valerie in Berkley, MI

07/05/2008 06:43 AM by Valerie Spicer, Broker, Horse Farm Specialist (Upland Realty, LLC)


Thanks so much for sharing, I had seen these and I do think they are great for posting listings or talking about an event or restaurant in your area.

07/05/2008 08:46 AM by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)


Hello Valerie- if you use the HTML embed code Google provides and paste it into the HTML view then the actual map will appear in your post.

Thanks Faina for sharing the zeemaps suggestions.  Looks like they use the Google API to generate their maps.  I could be wrong here but I don't think your localized personal blog on AR is considered commercial use.  Same thing if you started your own personal blogger blog or wordpress blog.  Now if you started to charge your visitors to use or view the maps or started to integrate the maps into applications that you were redistributing then that would be considered commercial use.   You are not commercially redistributing it when adding it to your personal local area blog.  Examples of commercial use are Trulia, Zillow, ZeeMap and other businesses who use and redistribute them in their commercial applications.  That's at least how I see it but again I could be wrong.

07/05/2008 12:14 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Thanks for the useful tip. I'll use this concept for many things. I look forward to the rest of this series.

07/05/2008 12:46 PM by Trey Affolter (Keller Williams Realty)


Bookmarked for use as soon as I have a free minute.  I need to go back to some of my posts and add this level of detail to the posts. This is a lot easier than I thought too! Thanks again.

07/05/2008 01:27 PM by Tracy Santrock - Cary NC Real Estate Blog (Fonville Morisey)


Great information, I sure will try it and see the results.  Thanks for sharing

07/05/2008 01:36 PM by Andy Park (Weichert Realtors FH Realty)


Misty, don't want to be spoiling the fun, but IMHO real estate blogs are for commercial purpose, since the ultimate intent is to attract consumers. The platform of the blog is not a factor, it could be Blogger, Wordpress, or any other one. What's important is the intent of the blog. The non commercial blogs are the ones writing about their families, pets, or anything else, without the intent of any business deriving from their writing. It is clearly different for most on AR. That's why everyone is so happy, when they get a  client from their blogs:)

Those not wanting take extra risks could consult an attorney to make sure. Don't mean to be a party pooper, just being cautious:)

07/05/2008 03:15 PM by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert (Henderson-Sotheby's International Realty)


Thanks Misty for the post. Great info. I appreciate it...need to make my site more sticky.

07/05/2008 04:49 PM by Michael Sahlman, P.A., e-PRO, Miami Beach (Keller Williams Realty)


Thanks for the timely post--I'm adding neighborhood stats today and maps will appreciated!

07/05/2008 05:18 PM by Norma Toering Rolling Hills & Palos Verdes Property (REMAX Palos Verdes, Palos Verdes Peninsula)


Faina- I submitted a request to Google at http://services.google.com/permissions/application to get some clarification on what they consider to be commercial use.  I will post an update here when I hear back from them.

If anyone else has concerns if they can use embedded Google maps in their localized real estate blogs I suggest submitting your own request through http://services.google.com/permissions/applicationand include your blog url.

07/05/2008 05:57 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Misty,

As I just found out Localism is going to get a new look in a few days and should then be all powerful. Combining your tip here with that makes Localism even more so. Good idea.

07/05/2008 07:19 PM by Esko Kiuru - Las Vegas NV Mortgage Consultant (Sinifox Financial)


Right on! I have neglected adding maps lately.... we tend to take a lot for granted don't we?

07/05/2008 08:41 PM by Georgina M. Hunter R(S) e-Pro Maui Real Estate Sales (Jim Sanders Realty Inc. - Maui)


Thanks Misty  I have a menu planner on my blog but I think I like the idea of a map-  point out the restaurants...who cooks anymore anyway

07/05/2008 09:37 PM by June Lewis,Realtor New CastlePa Lawrence Co. (Northwood Realty Services)


It amazes me how much info I don't know about bloging :) Thanks for the info.

07/06/2008 10:10 AM by Team Newington, Sacramento Mortgage Planner (First Priority Financial)


Just wanted to update everyone on Google's response from the permissions form I submitted at http://services.google.com/permissions/application.  When I made the request I detailed out what type of blog it would be (Real Estate), informed them the blog would include the Real Estate Agents contact info and information about their services and the maps would be included in blog posts that discuss local area information.  Following is the response I got back from them...

"Thank you for your interest in Google Maps. Your request has been approved. If you want to create your own mashup, you can use the Google Maps API for free. You can go to http://code.google.com/apis/maps to learn more about it"

So it appears we are safe here.  If you still have further concerns, I suggest requesting permissions for your blog at http://services.google.com/permissions/application

07/07/2008 02:11 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Thanks for the tips. Localism is the next phase in building my name up just a little. It's nice to see your name pop up on google for as many search criterias as possible, even if I dont have that many.

07/07/2008 03:18 PM by Darrel Davis, Windsor Realty Group (Winter Garden, Florida)


Misty,

Woo-Hoo- glad to see you are working on a series of posts for localism tips.  Awesome.  I just love it when service providers show they can add value as well.  If real estate agents are expected to give out free information, than we service providers need to as well:-)

07/07/2008 09:31 PM by Rebecca Levinson-R.E. Blogger/Connect2Agent (Connect2Agent)


Misty, I missed this and love your tips. You are always such a great resource of information for our websites, and more. ;-)

Pepper

07/08/2008 08:14 PM by Mesa, Arizona Real Estate *** Teri Ellis, Broker, ABR,CRS,GRI,ePRO,MRE (Homes Arizona Real Estate LLC)


Misty,  Thanks for the terrific mapping information.  I've bookmarked it for future reference.  Mike

07/09/2008 12:54 PM by Mike Miller (Howard Hanna Real Estate Services, Inc.)


Thanks Rebecca!  I 100% agree.

Teri thanks for the nice comment

 

07/09/2008 10:27 PM by Real Estate Advertising - Misty Lackie (Go Smart Solutions, LLC)


Great Post I am going to try it right now!

07/10/2008 03:25 PM by Tara Stone (Weichert Dunhill)


Great, great post.  Thanks you so much...I am really looking forward to this series!

07/10/2008 03:37 PM by Morris County New Jersey (Midtown Direct Realtor)


Great Information. I marked this and will look forward to all the many ways I can utilize that information!! Thanks for the post!!

07/10/2008 03:37 PM by Karen Cheek (RE/MAX Realty Professionals)


This is an awesome idea.  Thanks.

 

07/10/2008 03:57 PM by Rob Graham (Windermere Real Estate)


You've been bookmarked!  Some late night soon, I MUST try this.  I want to be the EXPERT locally providing LOCAL resources!  Thanks for your helpful info!

07/10/2008 03:59 PM by


This is a great idea.  Thank's for the info.  I do a similar post to my personal web page with http://walkscore.com/  

07/10/2008 05:04 PM by Gina McKinley


Misty, great idea to help promote a Localism targeted post. AJ

07/10/2008 05:31 PM by Alan 'AJ' Nisen California Contra Costa Mortgage Officer (A Large Bank in America)


Misty, I don't think the final word has yet been written about what constitutes commercial use.  If a particular use may irritate the owner, then it's probably not worth the hassle to try to use it. 

BTW, what's Google Maps API?

07/10/2008 06:06 PM by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals)


Sweet I am going to try this right now!!!!!!!!!!!YEA