DataLeader.com, the premier resource for both business and consumer data powered by industry leader ProspectsPLUS,! has become the "go-to" site for real estate agents nationwide looking to capture high-quality, targeted lists when developing new niche markets. 

The system is fast, simple and cost effective at just eight cents per record. Add to that no sign-up fee, user-friendly functionality, easy online ordering platforms and a base of more than 120 million consumer records and over 17 million businesses, and entrepreneurs have a powerful tool for pulling the highly specified data they need to find their niche.

"Today's savvy real estate professional is keeping a keen eye on their marketing dollars.  It's no longer an option to take that old ‘shotgun' approach to prospecting.  If they are going to send out a marketing piece, they understand that they need to match the right message to the right prospect to create relevance, and better still, a higher response rate," shared Julie Escobar, Director of Corporate Marketing.  "Niche marketing has never been more popular or necessary.  We help agents every day successfully marry marketing material to marketing segment for a real ‘perfect storm' approach to building momentum.  It's tough to be number one in an entire market but it's realistic to brand yourself as the ‘agent to ask' for a targeted niche such as First Time Home Buyers, FSBOs, Investors or prospective Move-Up Consumers.  We are also seeing a real trend with our customers breaking into Corporate Marketing using our unique ProspectsPLUS! system, and data mining for corporations that have 25 or more employees.  It's a great way to differentiate yourself, quickly build your sphere of influence, and tap into a terrific solution for turning the National Do Not Call Registry situation around!"

"It's wonderful to be able to walk agents through the process of searching for area renters for those interested in the First Time Home Buyer market, or search by age and income for the Senior and Luxury Home demographics," added Ramona Williams, Director of Business Development.  "We're also seeing a lot of REALTORS® searching our business records and building strong, successful referral networks with area builders, CPAs, attorneys and doctors.  With DataLeader.com, the process is streamlined for them, making it manageable.  When you see that light bulb go off for an agent and they really start to see their business grow from this type of targeted marketing, it truly makes us proud to be the resource that helped to get them there."

Three search options are available:  Residential Radial, Residential Neighborhood, and Business search. Residential radial uses a starting address to search for homeowners closest to that location. Residential Neighborhood allows searches by homeowner or dwelling type, age, income level and more. The Business search enables agents to find businesses by type, size, industry type, SIC Code and more.

Ready to bring new data mining and corporate marketing strategies to your team of agents? Call Julie Escobar at 866.405.3641 or visit www.prospectsplus.com and click on Master Marketing Meeting^TM to schedule your FREE workshop today!